Responsibilities

• 1. People Management & Leadership • Lead and develop the Marketing Automation team across the UK and Manila, supporting all typical HR related processes associated with managing personnel, developing individuals (and a team) and ensuring effective coordination and delivery of day-to-day operations.
• 2. Technical Leadership • Act as the technical lead for the Marketing Automation function and provide expert guidance on Salesforce Marketing Cloud, whilst ensuring appropriate technical knowledge is also embedded in appropriate roles within the team. • Ability to identify technical issues that impact operations, mitigate against these and troubleshoot solutions in coordination with appropriate technical colleagues to maintain business continuity of marketing journeys, data and platform configuration. • Manage the addition and amendment of fields and Base Data Extensions within Marketing Cloud, ensuring appropriate dependency checks are completed. • Act as a HTML and CSS subject-matter expert. • Identify and implement improved approaches to marketing automations, journeys and campaign delivery. • Ability to solutionise complex or non-standard requirements where appropriate.
• 3. Partner Implementation • Coordinate the operational and technical onboarding/implementation of new UniQuest partners - capturing business requirements through discovery calls, working cross-functionally with technical solutions to provision business units, integrations, set-up & access, and build/deploy relevant configurations as necessary in order to test, valid and sign-off environments for live deployment.
• 4. Supplier & Third-Party Management • Own the day-to-day operational relationship with customer success managers for third-party platforms such as: Salesforce Marketing Cloud, DESelect, JIRA and Litmus ensuring that these operate within contractual limits and continue to serve the business as the ‘best-fit’ tools for the marketing automation function. • Ability to make business cases to senior leadership with costed recommendations for the implementation of new, or replacement third party solutions that will enhance the marketing automation capabilities, improve architecture or serve to drive operational efficiencies or cost savings.
• 5. Partner Management & Strategic Influence • Ability to build, foster and maintain excellent working relationships with key partner stakeholders at various levels of seniority. These relationships will be maintained through a regular cadence of meetings throughout the year, supplemented by other strategic touch points and reporting such as annual reviews. • Through your engagement with UniQuest partners, you will ensure that partner objectives are being met, that their marketing automation activities are being optimised on a continuous improvement basis based on data-led insights and that the power of our data-insights are utilised to strategically inform and influence what and how we deliver for our partners.

Requirements

• Significant experience in email marketing, CRM, marketing automation or a related digital marketing discipline.
• Strong experience of leading and developing a team, including performance management and workload prioritisation.
• Advanced working knowledge of Salesforce Marketing Cloud or a comparable enterprise email marketing/automation platform.
• Strong understanding of CRM-integrated email marketing, data structures, segmentation, automation and customer journeys.
• Good working knowledge of HTML and CSS for email, including troubleshooting rendering issues.
• Experience managing technical configurations, platform changes or integrations.
• Strong B2B facing experience and partner management, with confidence presenting to senior stakeholders.
• Experience working across technical, data, operational and commercial teams.
• Strong analytical skills and the ability to use reporting to identify performance, workload and optimisation opportunities.
• Excellent verbal and written communication skills.

Preferred

• Experience managing third-party technology providers or SaaS platforms is desirable.
• Experience within Higher Education marketing (encompassing student recruitment, admissions or conversion) is desirable but not essential, an ambition to become an expert and influential authority on this is required.