Responsibilities

• Scale the demand-creation engine that's already working (analyst commentary, PR, webinars, the Market Outlook) and build a website and programs that turn our community into signal.
• Build the process to catch in-market demand the moment it appears, running paid, retargeting, SEO/AEO and lifecycle programmes.
• Own the signal-based pipeline architecture, unifying first-, second- and third-party signals into one HubSpot record.
• Fix and own the martech stack (HubSpot, Clay, ZoomInfo, Lemlist, event tooling) and cut what overlaps.
• Replace vanity metrics with honest reporting: real conversion rates, real source of pipeline, numbers the business can actually plan against.
• Build the marketing-to-sales handover that works: shared lead definitions, SLAs, and an account-based motion inside our existing accounts.

Requirements

• A track record building and running a demand engine in B2B SaaS: you've owned pipeline and revenue, not just leads and MQLs.
• Hands-on experience with HubSpot, intent platforms and preferably also Clay: workflows, lead scoring, lifecycle stages, attribution and reporting. You can build automation, not just brief it.
• Strong collaborator with Rev Ops, as we build one clean, signal-based pipeline.
• Fluency with intent and signal-based marketing, and the discipline to make signals drive action.
• Comfortable being the person who says the real number out loud, even when it's not the one on the dashboard.
• The judgement to set strategy with the CMO, prioritise ruthlessly, and hire and grow a team as the function scales.

Preferred

• experience with account-based marketing for expansion inside existing accounts; a background in commodities, trading, fintech or data/analytics products; content-led or community “dark social” demand-creation experience.