Responsibilities

• Own the pipeline number. Build the funnel from first touch to sales-qualified, report on it honestly, and be accountable for it.
• Build the inbound engine — content, SEO, and the website. We have customer stories most marketers dream of (£25M to £100M GMV at Represent, 60,000 orders an hour at LSKD's peak Black Friday). Turn them into demand.
• Run outbound programmes with the sales team: target lists, messaging, sequences, and follow-up that respects the reader's time.
• Make partner-sourced pipeline predictable. Our buyers already trust the Shopify, 3PL, ERP and returns ecosystem — build the co-marketing engine that makes HighCohesion their default referral.
• Own the events strategy: which events we attend, what we run ourselves, and what each one is worth in pipeline.
• Build the measurement layer: attribution, CAC by channel, pipeline coverage — reporting the CCO can run the commercial plan on.
• Spend like it's your money. Every channel truly earns its budget or loses it.

Requirements

• 5+ years in B2B demand generation or growth marketing, with 2+ years owning a pipeline target
• Track record of building pipeline for a considered, high-ACV B2B purchase — SaaS, iPaaS, or technology services
• Hands-on across content, SEO, paid, and email — you can run a channel yourself before you hire for it
• You write exceptionally well. Our buyers are senior operators at brands they care about, and the way we talk to them matters.
• Fluent in the numbers: CAC, conversion by stage, channel payback, pipeline coverage
• You use AI to work more efficiently and accurately

Preferred

• You know the DTC ecommerce world — Shopify, NetSuite, 3PLs, returns platforms — and why a brand doing £30M cares about integration
• Existing relationships in the Shopify and NetSuite partner ecosystem
• Experience marketing to founders, COOs, and finance leaders at £10M–£200M businesses
• You've done this at a bootstrapped or capital-efficient business, where you can't spend your way out of a problem
• You use AI in a way that makes people say, “wow!”

Benefits

• 28 days annual leave + discretionary festive closure at typically 2-3 days
• 7.5% employer / 4% employee contribution pension scheme
• Private health insurance for you and your immediate family members
• Life insurance cover of up to £200k cover
• Discretionary bonus scheme
• Enhanced maternity cover - 20 weeks at full pay, weeks 40-52 paid at UK SMP rate
• Enhanced paternity cover - 8 weeks at full pay
• Parental Support Allowance - £5,000 annual allowance per family until child(ren) reaches school age
• Co-working allowance
• Wellness Allowance - £500 towards health or wellness activities