Responsibilities

• Build a B2B demand-generation strategy with a clear connection between marketing investment, qualified opportunities and customer acquisition.
• Manage paid campaigns across LinkedIn, Meta and emerging channels, testing audiences, messaging and creative to identify what delivers commercially.
• Analyse the acquisition funnel to understand conversion rates, cost per sales-qualified lead and the speed at which opportunities progress.
• Translate performance data into decisions about budget allocation, campaign priorities and further experimentation.
• Develop content that helps business buyers understand the product’s value, including customer stories, industry insights and sales-supporting materials.
• Refine positioning and messaging so the business stands out to relevant eCommerce decision-makers.
• Improve search visibility, landing pages and website conversion, working closely with the founder on content and website updates.
• Establish clear reporting that shows what is generating pipeline and customers—not simply activity or engagement.

Requirements

• Experience leading growth or demand generation within a scaling B2B business, with measurable customer acquisition results.
• A highly analytical, data-led approach, with the ability to turn findings into practical commercial decisions.
• A track record of structured experimentation: developing hypotheses, testing them and applying what you learn.
• Hands-on experience in paid acquisition, alongside an understanding of how content, positioning and conversion work together.
• Confidence explaining which metrics matter, what they reveal and where investment should go next.
• The ability to balance longer-term strategy with the pace and practical demands of a growing business.
• Strong communication skills and the confidence to work directly with a founder.
• An understanding of eCommerce businesses and how to engage buyers of technology and marketing solutions.