Responsibilities

• Growth Marketing (Acquisition)
• Own paid and organic acquisition end-to-end, creator-side and fan-side. Fan acquisition has historically been under-resourced relative to creator-side. This is a gap to close.
• Build and manage the full channel portfolio: YouTube creator placements, paid YouTube, SEM, paid social, podcasts, partnerships, affiliates, and channels not yet found.
• Replace today's blended LTV:CAC and survey-based triangulation with a real multi-touch attribution model.
• Use payback period as the primary scaling lever.
• Own the growth marketing P&L.
• Lead US market expansion.
• Product-Led Growth
• Own creator activation and conversion at every stage: KYC pass rate, fan signup-to-paying, paying-to-multi-subscription.
• Drive ARPU optimisation across spend depth, tipping, and messaging revenue.

Requirements

• A proven growth operator who has built end-to-end growth systems, both channel acquisition and in-product growth mechanics. Not someone who has only optimised one side of the funnel.
• Deep fluency in activation funnels, retention curves, monetisation mechanics, viral coefficients, and paid/organic channel economics.
• Strong analytical depth. Comfortable defining metrics, owning attribution, interpreting experiments, and making fast trade-offs on real P&L.
• Fluent in product analytics tools and marketing measurement/attribution stacks.
• Experienced leading cross-functional growth teams spanning PM, Engineering, Data, and Growth Marketing.
• Comfortable owning a marketing P&L and hiring senior ICs to a high bar.
• You think in systems, loops, and mechanisms rather than tactics or campaigns. You move fast, ship experiments, and learn in tight feedback cycles.

Preferred

• Ideally: experience in two-sided marketplaces, creator platforms, PLG SaaS, or consumer subscription businesses.

Benefits

• Competitive salary with full P&L ownership and executive-level authority
• Ownership from day one. Build the entire Growth function.
• Direct line into the COO and co-founder
• Remote-first, with flexibility. Unlimited holiday. Budget for growth and wellbeing.
• AI-native working environment
• Access to gyms, studios, wellbeing partners, and premium wellbeing apps
• Recognised in the Sunday Times Best Places to Work, two years running
• Winner of an International Business award for fastest-growing company