Responsibilities

• Own the company\'s commercial growth engine across DTC, e-commerce, performance marketing, CRM and shopper marketing.
• This is not a role for a high-level strategist who delegates execution. The business is looking for an operator who understands the platforms, builds the frameworks, and drives performance through data-led decision making.
• Own and develop all performance marketing, DTC, e-commerce, CRM and shopper marketing activity
• Drive the growth of digital revenue and increase the contribution of e-commerce channels to the overall business
• Build and implement attribution models, reporting frameworks, testing programmes and CRO strategies
• Own and optimise the marketing technology stack, ensuring data flows effectively across channels

Requirements

• Proven experience leading growth, performance marketing or e-commerce functions within a consumer brand
• Deep expertise in e-commerce, conversion rate optimisation and customer acquisition
• Strong understanding of CRM as a complete customer lifecycle tool, from acquisition through to retention and advocacy
• Hands-on experience managing and optimising marketing technology ecosystems
• Highly analytical with a strong focus on measurement, attribution and commercial performance
• Comfortable working at both strategic and operational levels in a fast-paced environment
• Experience building reporting dashboards, testing frameworks and performance measurement models
• High level of martech knowledge and ownership

Preferred

• In-depth experience of martech would be ideal for this role.