Head of Global Retail Marketing

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end global retail marketing with experience-led journeys across store experiences, VM, activation, and storytelling to drive ROI and scalable execution.

  • Retail strategy and experience design: define priorities, governance, and global ROI playbooks.
  • Team leadership and programme delivery: scale concepts, manage store rollouts, and activation programmes.
  • Global execution with local flexibility: data-led insights, frameworks, and consistent standards.

Job Description

Responsibilities

  • Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
  • Deliver end-to-end, experience-led retail journeys across VM, activation, service, and storytelling to create a cohesive consumer experience.
  • Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
  • Drive traffic, conversion, and engagement through data-led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks.

Requirements

  • Extensive experience in global retail marketing and experience-led retail
  • Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language
  • Proven ability to lead global, cross-functional teams and influence senior stakeholders in complex environments
  • Strong commercial acumen with a focus on ROI, experienced in delivering large-scale retail programmes and operating effectively in fast-paced, evolving environments

    Benefits

    • Hybrid working
    • Welcome free pair of Docs
    • ‘Buy as you Earn’ Share scheme
    • 65% off all Docs
    • 50% off Accessories
    • Pension Scheme through Aviva
    • Life Assurance
    • 25 Days Annual Leave + Bank Holidays
    • Private healthcare
    • 2 paid volunteer days per year
    Dr Martens plc logo

    Dr Martens plc

    3.8 Glassdoor

    Dr. Martens is an iconic British footwear brand founded in Northamptonshire, England. Its first silhouette, the 1460 boot - named after the date it was produced - rolled off the production line on 1st April 1960. Originally chosen by workers for their air-cushioned comfort and durability, “Docs” or “DM’s” were later adopted by musicians and subcultural pioneers who took them from the street to the global stage.Over six decades later, Dr. Martens operates in more than 60 countries and employs around 3,700 people. The company continues to honour the brand’s heritage through its ‘Made in England’ footwear, manufactured at its original Northamptonshire factory, while meeting global demand from multiple high-quality production sites across Asia. All our products are made with an unwavering commitment to craft, combined with innovative techniques.A brand built to put a bounce in the step of those who stand out from the crowd, Dr. Martens is available through Direct-to-Consumer (Retail and Ecommerce) and Wholesale channels. The brand’s collections range from its Original silhouettes - The Icons such as the 1460 boot, 1461 shoe, 2976 Chelsea boot, and Adrian loafer - to modern franchises like the Zebzag, Buzz, and Lowell. The lineup also includes an extensive range of sandals, a dedicated Kids collection, and a curated selection of bags, small leather goods, and accessories. Every Dr. Martens collection reflects craftsmanship, heritage, timeless style, comfort, and versatility. Having transcended generations, the brand stays as relevant today as it was at its inception. Its signature yellow welt stitching, grooved sole edges, and scripted “With Bouncing Soles” heel loops remain iconic symbols recognised around the world.Dr. Martens plc (DOCS.L) is listed on the main market of the London Stock Exchange and is a constituent of the FTSE 250 index.For more information, visit www.drmartens.com or www.drmartensplc.com

    Founded in 1995
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