Responsibilities

• E-commerce & Digital Channel Performance
• Commercial and trading performance of the PWS trade platform and our broader digital channel performance (platform and technology strategy sits with the wider IT/digital function)
• Drive traffic, conversion and revenue across all digital touchpoints
• Lead digital merchandising and product presentation in partnership with the Product team
• Digital Marketing & Campaigns
• Plan and execute integrated digital campaigns aligned with product and commercial priorities
• Own the social media strategy across the Group, using it as one channel within a broader omnichannel mix to drive brand awareness, lead generation and trade activation
• Manage external agency partners and hold them to clear performance standards
• Ensure all digital channels are joined up and fully aligned with wider marketing activity across the Group
• CRM & Lifecycle Marketing

Requirements

• Proven background in digital marketing and e-commerce, with strong multi channel experience across trade, retail or similar complex commercial environments
• Demonstrable record of improving digital performance, conversion and lead generation across more than one channel or audience
• Experience managing paid media, SEO, social and e-commerce platforms, and joining them up into coherent multi channel strategies
• Agency management and digital budget ownership
• Comfortable working in a business where product quality and brand matter, and able to reflect that commercially online
• Strong commercial mindset — you think about revenue, not just metrics
• Data led, with the ability to build insight frameworks and act on what they tell you
• Able to balance big picture strategy with hands on delivery
• A natural collaborator who builds strong relationships across product, commercial and marketing teams
• Ambitious, curious and energised by building something, not just managing it

Benefits

• Company pension
• Employee discount
• Free parking
• On-site parking