Head of Digital Activation at Dechra | Northwich, Warrington, UK | £85K/yr – £92K/yr

Dechra

Head of Digital Activation

Northwich, Warrington, UK (Hybrid)

£85K/yr – £92K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own regional digital transformation with a mandate to build a scalable operating model, roadmap, and governance across web, SEO, email, paid, social, and content, while raising capability in martech, analytics, and CRO.

Own regional digital strategy and operating model, aligning global direction with local market execution.
Lead transformation and capability-building programs that lift SEO, lifecycle, paid media, CRO, analytics, personalisation, and web optimisation.
Set shared KPIs and regional dashboards to drive visibility and decision making.

Job Description

Responsibilities

Lead, shape, and own the regional digital strategy, translating global direction into a coherent and commercially sound Regional plan.
Define the future-state digital operating model including capabilities, processes, and ways of working.
Develop and maintain the regional digital roadmap across core channels (web, SEO, email/automation, paid media, social, content).
Oversee digital governance, ensuring consistent application of privacy, tagging, accessibility, experimentation standards, and regulatory requirements.
Drive adoption of martech systems (DAM, Pardot, Salesforce, analytics) and set the standard for how tools should be used region‑wide.
Conduct a full assessment of current digital capability across markets, identifying strengths, gaps, and critical uplift opportunities.
Benchmark the organisation against external best practice, showing stakeholders what "great" truly looks like.
Create a transformation roadmap, outlining the maturity journey from today to the desired future state, with clear milestones and priorities.
Function as a senior digital advisor to markets-providing guidance, frameworks, and playbooks that empower local teams to execute at a higher standard.
Uplift capability in SEO, lifecycle marketing, paid media, CRO, analytics, personalisation, and web optimisation.

Requirements

Heavy-hitting digital expertise across web, SEO, paid media, email/automation, analytics, CRO, and martech ecosystems.
Proven experience delivering digital transformation within large, matrixed organisations.
Ability to independently diagnose, advise, and design future-state digital environments.
Strong analytical skills with ability to translate data into actionable strategies.
Skilled at building capability-training teams, creating frameworks, and influencing adoption.
Based in Northwich / hybrid
Occasional global travel may be required

Preferred

Certifications (desirable) Google Analytics, Google Ads, Meta Blueprint, DMI CDMP, OMCP, AMA PCM; MIT/Wharton Digital Transformation; Salesforce/Pardot or similar CRM or Marketing Automation suite e.g. HubSpot/Marketo
Experience in B2B or regulated sectors advantageous
Occasional global travel may be required
Based in Northwich / hybrid

Benefits

33 days annual (inclusive of Bank Holidays)
Holiday purchase scheme
Healthcare
Employee Assistance Program
Life Assurance
8% Employer Pension Contribution
Enhanced Family Leave
Car / Car Allowance (discretionary)
Bonus (discretionary)
Discounted Pet Food

Dechra

4.1 Glassdoor

Dechra is an international specialist veterinary pharmaceuticals and related products business. Our expertise is in the development manufacture and sales of high-quality products exclusively for veterinarians worldwide. We are driven by our purpose of the sustainable improvement of global animal health and welfare. We have sales and marketing organisations in 26 countries and market our products in 63 other countries worldwide through distributors or marketing partners. We see things from The Veterinary Perspective. We continue to grow because we understand the challenges veterinarian face. We provide training, support and information that helps them help animals. Accessible science that enables vets to communicate with owners and farmers better. It’s this perspective that makes us a preferred supplier. Understanding customers is built into our business model. We give veterinarians what they need, from everyday evidence-based treatments to knowledge on rarer diseases. To ensure our growth, we’re not just an animal pharma company. We’re the veterinary professional’s pharma company. #TheVeterinaryPerspective. Find out more about our company on our company website www.dechra.comImportant Notice: Protect Yourself from Recruitment ScamsYour safety is our priority. Unfortunately, some fraudsters may attempt to impersonate recruiters or members of our team to obtain personal information from job seekers. We want you to feel confident and secure throughout your job search.How to spot a scam:- Requests for sensitive information (e.g., bank details, passwords).- Communication from unofficial email addresses or social media accounts.- Job offers seem too good to be true or pressure to act quickly. If something doesn’t feel right, or you’re unsure about a communication or job offer, please contact us for verification. Thank you for partnering with us to keep the recruitment process safe and trustworthy.

Founded in 1997

Lostock Gralam, England, GBR

1.9K employees

www.dechra.com

83% recommend to a friend