Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid) at Cotton On Group | London, UK

Cotton On Group

Head of Country Marketing & Communications - Cotton On UK Support Centre, London (Hybrid)

London, UK (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing across digital commerce, performance, and brand, turning global strategy into locally relevant UK campaigns while building scalable, data-driven growth across acquisition, retention and ROI.

Own regional growth engine across paid, social, CRM, and onsite experiences to optimize traffic, conversion and customer value.
Translate global priorities into locally relevant campaigns and moments with clear, measurable outcomes.

Job Description

Responsibilities

Own the regional marketing strategy with a digital-first, ecommerce focus
Align with global teams across paid media, social, CRM and onsite experience
Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency
Drive acquisition, retention and lifetime value across the funnel
Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
Set and track clear KPIs across revenue, customer growth and engagement
Use data, insights and testing to continuously optimise ROI
Lead digital-first, social-led campaigns that build relevance and cut-through
Ensure content is platform-native, culturally connected and customer-first
Balance brand storytelling with performance-driven content

Requirements

8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
Proven track record driving commercial growth through performance marketing
Strong understanding of paid media, social, CRM and ecommerce optimisation
Experience working across global and regional structures
Proven experience leading & developing marketing teams.
Strong commercial and analytical mindset
Confident leading cross-functional teams and senior stakeholders
Proficiency in Office software and digital marketing tools.

Benefits

Competitive Salary
Additional holiday (purchasing leave- More You Time)
A Team culture that feels like a family and celebrates YOU
Baby Pack for new parents
AXA Health Benefits
Wellness Day
Bike Scheme
Wider Tech Benefit
Class Pass Benefit
Career Development Opportunities
Exceptional 50% product discounts
Bi-annual Our Awards including a Cotton On Foundation Trip
Employee Assistance Program
Training/professional development

Cotton On Group

Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this.We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of.We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always.We’re customer-obsessed in everything we do, and believe us when we say the obsession is real!When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference.20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.

Founded in 1991

North Geelong, Victoria, AUS

cottonongroup.com.au