Responsibilities

• Define and protect what “great” copy looks like and elevate Bar for Copy Excellence.
• Lead through doing, setting an undeniable standard with your own high-quality copy.
• Build trust and establish seamless ways of working with creative leadership.
• Create, update, and maintain foundational brand and copy bibles and ensure they’re used and effective.
• Run copy critiques and foster collaboration to raise the team’s output.
• Lead and translate campaign briefs across touchpoints, weaving qualitative and quantitative insights into messages that convert.

Requirements

• Copy Mastery with a standout portfolio, including exceptional long-form sales copy that drives sales.
• Proven Commercial Leader with deep experience building, scaling, leading, and coaching high-performing teams that deliver business impact.
• Consumer-First Background with consumer-facing or creative agency experience; not a pure B2B background.
• Data-Informed Creative Execution with hands-on exposure to sales feedback loops such as newsletters, social, or paid ads.
• Copy Obsessive with a clear ability to articulate copy decisions down to specifics.
• High Agency mindset, comfortable challenging senior stakeholders and the status quo to improve outcomes.

Benefits

• 🌱 Why join ZOE? Work on meaningful health-impact problems, intersecting science, product, and growth.
• Shape revenue and member journeys at a pivotal growth stage and collaborate with world-class scientists, designers, and technologists.
• Remote-first environment built on trust and support.