Responsibilities

• Lead the content strategy and operating model: Set the strategic direction, principles, standards, ownership and prioritisation framework for internal and client-facing content across UKCB, aligning investment to business strategy, propositions and commercial priorities.
• Establish effective content governance: Own the end-to-end content lifecycle, including commissioning, creation, approval, publishing, maintenance, version control, review and retirement. Chair or support appropriate governance forums to resolve priorities, ownership and cross-functional dependencies.
• Build and own a trusted content ecosystem: Define and deliver a platform and information architecture strategy that makes approved content current, easy to find, reusable and accessible within colleague workflows, while reducing duplication and fragmentation.
• Lead sales-enablement and content transformation: Shape and deliver a large-scale transformation of content, platforms, processes and ways of working, supported by a clear target operating model, roadmap, business case, adoption strategy and measures of success.
• Create proposition-led sales collateral: Lead the development of compelling, client-centric content at sector, regional, segment, solution and product-proposition level, bringing propositions to life through thought leadership, credentials, case studies, awards, insights and differentiated proof points.
• Activate propositions through sales enablement: Create and package content into practical playbooks, talk tracks, campaign packs, battlecards, capability guides, competitor comparisons, opportunity-spotting tools and client-conversation materials.
• Own sales-enablement platform strategy: Lead the implementation, optimisation and adoption of Highspot, Seismic or an equivalent enterprise sales-enablement platform, including content architecture, taxonomy, permissions, governance, migration, integration requirements and user experience.
• Drive adoption and behavioural change: Develop the engagement, communication, training and change interventions required to embed new platforms and ways of working across Coverage, Product and other stakeholder communities.
• Use insight to improve effectiveness: Establish measures for content quality, usage, findability, adoption and engagement, using colleague feedback, client insight, platform analytics and commercial outcomes to continuously improve the content estate and prioritise future investment.
• Provide senior functional leadership: Build and lead a high-performing content capability, managing internal teams, specialist partners and external vendors while developing clear accountabilities, skills and quality standards.

Requirements

• Significant experience in Global Corporate Banking, with a strong understanding of corporate client segments and needs, Corporate Banking and Transaction Banking products and solutions, sales journeys, buying considerations and competitor positioning.
• Extensive leadership experience in content strategy, commercial content, proposition marketing, sales enablement or a related discipline, ideally gained through a comparable role in a large, complex and regulated organisation.
• Demonstrable experience of leading a large-scale strategic sales-enablement and content transformation, moving from fragmented content, repositories and ways of working to an integrated, governed and measurable content ecosystem.
• Experience of developing and delivering a transformation strategy from initial diagnosis and business case through to target operating model, roadmap, platform implementation or optimisation, content migration, change management, adoption and benefits realisation.
• Practical experience of implementing, optimising or owning an enterprise sales-enablement platform, including content structure and taxonomy, governance, permissions, content remediation, migration, user adoption, training, analytics and integration with the wider technology estate.
• Strong understanding of the disciplines required to make sales-enablement technology successful, recognising that value is dependent on high-quality content, clear ownership, effective governance, integration into colleague workflows and sustained behavioural change.
• Excellent verbal, written and editorial communication skills, with a proven ability to translate complex propositions, product capabilities and technical information into clear, differentiated and client-focused narratives and sales materials.
• Strong commercial judgement, with the ability to assess content requirements against strategic priorities, client needs and potential commercial value rather than measuring success solely through the volume of content produced.
• Proven ability to operate across organisational boundaries and lead through influence, working effectively with senior leaders and teams across Coverage, Product, Propositions, Marketing, Digital, Technology, Data, Risk, Legal, Compliance and Procurement.
• Experience of establishing content governance, including standards, ownership, prioritisation, approval routes, lifecycle controls, performance measures and senior decision-making forums.

Preferred

• Familiarity with emerging AI-enabled content and revenue-enablement capabilities, including governed content discovery, content recommendations, assisted personalisation and sales guidance, would be advantageous.