Head of Commercial Marketing

Watford, Harrow, UK (Hybrid)

£70K/yr – £75K/yrSenior Level

Posted 6 weeks ago

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Job Summary

Own cross-functional commercial marketing with product, sales and enterprise focus, turning market and customer insight into data-driven campaigns while building product marketing leadership and a clear growth roadmap.

  • Growth Infrastructure: Align marketing with growth priorities across Product and Sales to drive measurable impact.
  • Product Marketing & Demand: Lead positioning and go-to-market for complex offerings while building structured, data-led demand programs.
  • Measurement & Capability: Establish standards, measure impact, and develop a PMM team.

Job Description

  • Growth Infrastructure: Align marketing with growth priorities across Product and Sales to drive measurable impact.
  • GTM Strategy: Define and deliver an integrated commercial marketing strategy aligned to growth goals.
  • Product Marketing: Lead positioning, value propositions, and go-to-market planning.
  • Demand Generation: Strengthen demand generation through structured, data-led campaign planning.
  • Targeting & Messaging: Use customer and market insight to improve targeting, messaging and performance.
  • Performance & Impact: Improve marketing effectiveness and demonstrate impact on growth and engagement.
  • Commercial Alignment: Align marketing with commercial priorities and enterprise opportunities.
  • Standards & Processes: Establish clear marketing standards, processes and ways of working.
  • People Leadership: Lead and develop a team of product marketing professionals.
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BRE

BRE delivers innovative and rigorous products, services, standards and qualifications which are used around the globe to make buildings better for people and for the environment. For over a century we have provided government and industry with cutting edge research and testing to make buildings safer and more sustainable.BRE’s ambition is to be the world’s leading innovation, science and data hub for the built environment. By developing science-led solutions to urgent challenges, we will build a thriving and sustainable world.

Founded in 1921
GBR
932 employees (33 in marketing)