Responsibilities

• Translate our Brand Strategy, customer and category understanding into compelling propositions and go-to-market executions that drive demand, attract new customers and deliver commercial growth.
• Ensure every product reaches the right audience consistently and across every customer touchpoint.
• Partner with the Brand Director and Commercial leadership to translate long-term brand strategy into annual marketing priorities, product launches and commercial activation plans.
• Own the execution of product positioning across the portfolio, ensuring all propositions align with the wider Brand Strategy and commercial objectives.
• Develop and own clear propositions, audience definitions, value statements and reasons to believe for every product and category.
• Lead go-to-market planning and launch execution for major product launches, driving alignment across brand, commercial, performance and product teams to deliver measurable impact.
• Translate customer, category and behavioural data into insight-led proposition development, continuously improving conversion, premium product adoption and customer lifetime value.
• Build and embed the Brand & Product Marketing operating model and frameworks, supporting the wider Brand function.
• Partner closely with commercial teams to identify growth opportunities, support premiumisation and strengthen the commercial effectiveness of product marketing activity.
• Help build and develop the Brand & Product Marketing capability, creating the processes, frameworks and ways of working that enable the function to scale.