Responsibilities

• Oversee the development and implementation of the Brand strategy, and communicate this across the company, aligning all departments on the product vision.
• Develop a 360-degree marketing campaign including PR, Media and dealer involvement.
• Manage brand life cycles holistically, across product development and communication campaigns.
• Manage relationship of creative and media agencies where relevant
• Oversee and collaborate on car flow planning.
• Maintain relationships with region and global brand counterparts
• Understand and document the market landscape, customer needs, and competitive analysis. Monitor trends, conduct market research, and collect feedback to inform product development.
• Lead the strategy and execution of brand launches, working collaboratively with different departments to ensure smooth and successful introductions.
• Design and implement effective go-to-market strategies that position brand to appeal to the target audience.
• Collaborate closely with teams across the organization, including sales, product management, and marketing to align product strategy with broader company goals.

Requirements

• Minimum of 10 years’ experience in product marketing, ideally with 5 years within the automotive industry. This should include experience in managing a team and working with cross-functional groups.
• Significant experience in a product marketing role, with a track record of successfully bringing products to market.
• Experience in leading a team and managing cross-functional projects.
• Experience conducting and applying market research to inform product and marketing strategies.
• Experience working with sales teams, with an understanding of sales processes and challenges.
• Experience managing products across different stages of the product lifecycle.
• Open to relocating to South Africa.

Other

• Diversity engagement