Head of Brand Marketing

Loughborough, Leicestershire, UK (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own and harmonize brand across the Small Business Division, drive a repeatable acquisition-brand integration framework, and steer social strategy to build trust and visibility for multiple product brands.

  • Brand Direction: Set positioning, messaging, tone, and visual identity for each SB product in alignment with the Access Group brand.
  • Acquisition Brand Integration: Create a repeatable framework to smoothly bring new brands into Access while preserving brand coherence.
  • Social & Content Alignment: Own social strategy and partner with content/product teams to ensure a consistent brand story across channels.

Job Description

Responsibilities

  • Set the brand direction across the Small Business Division product portfolio, shaping positioning, messaging, tone of voice and visual identity for each product brand, while ensuring alignment with the wider Access Group brand.
  • Lead brand integration for newly acquired products, creating a clear and repeatable framework that brings new brands into Access smoothly and thoughtfully, while ensuring alignment with the wider Access Group brand strategy and brand team.
  • Own the social media strategy, guiding what we say, where we show up and how we engage small business audiences in a meaningful way.
  • Work closely with content and product teams to make sure our brand story is consistent, clear and compelling across every channel.

Requirements

  • Experience in brand marketing within software or technology businesses, ideally across multiple products or brands.
  • Experience leading brand integration during mergers and acquisitions, with a focus on clarity and customer confidence.
  • Confidence leading and developing a small team, setting clear priorities and quality standards.
  • A strong sense of commercial impact, with the ability to link brand activity to awareness, trust and pipeline outcomes.

    Benefits

    • On top of a competitive salary, our wellbeing days taking you to 25 days leave a year and a health contribution, you’ll also be able to choose from a range of benefits to suit you.
    • We’re an organisation that likes to give back, so you’ll also have three charity days allocated to support a cause that matters to you.
    The Access Group logo

    The Access Group

    3.7 Glassdoor

    The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 9,700 people, continuously driving product innovation and customer service excellence.

    Founded in 2009
    Loughborough, England, GBR
    7.1K employees (357 in marketing)
    67% recommend to a friend
    83% CEO approval

    Traffic Signals

    Monthly Visitors
    339.2K
    Monthly Google Ads Budget
    $26.2K
    Traffic Source Mix
    Search
    49.5%
    Direct
    34.8%
    Referral
    12.5%
    Social
    2.4%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~7.1K

    Marketing Team

    Marketing Team Size
    227 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    3

    Funding

    Total Funding
    $1.3B
    Last Raise
    $1.3B
    Private Equity, 4 years ago

    Funding History

    • Jun 2022
      Private Equity • $1.3B
    • Apr 2018
      Corporate Round
    • Mar 2011
      Private Equity • $79.9M

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