Responsibilities

• Brand guardianship
• Brand identity, tone of voice and guidelines across all our brands, with final sign-off on anything that carries our name
• Our physical brand across signage, nursery environments, uniforms, vehicles and print
• Toolkits, templates and training so every setting gets it right first time
• Digital, social and content
• Our digital presence across websites, social media, Google Business Profiles and review platforms
• Social media standards across Group and setting accounts, including photo consent and safeguarding
• LinkedIn strategy for the company and our leadership team, including founders’ stories
• A content strategy and campaigns that generate high-quality leads that convert in our process
• PR and communications

Requirements

• Previous experience in senior brand, marketing or corporate communications roles (for example Head of Communications, Brand Manager, Head of Brand or Communications Manager )
• Outstanding writing and communication skills, with the ability to move easily between parents, practitioners, press and the board
• Hands-on PR experience, including staying calm when handling difficult situations
• A strong creative eye and real attention to detail
• Evidence that your work has delivered results, whether hires, enquiries, reputation or engagement
• The drive to set direction and deliver it in a growing, founder-led business

Preferred

• Experience in a multi-site, people-focused sector such as education, care, leisure or hospitality
• Employer brand, recruitment marketing or internal comms experience with frontline teams
• Experience building an in-house brand or comms function
• Confidence using AI tools to speed up content and creative work, without losing authenticity

Benefits

• £70,000–£80,000 depending on experience
• Hybrid working, with other flexibility considered
• 33 days' holiday (inc bank holidays) plus additional days, rising with service to 38, as well as your birthday off
• Private medical insurance
• Income protection of up to 70% of salary, plus life assurance at 2× salary
• Enhanced sick pay after probation
• Enhanced family leave, including 12 weeks' maternity or adoption leave at full pay and 2 weeks' paternity leave at full pay
• Heavily discounted childcare at our nurseries, emergency childcare cover, and free holiday club places for children aged 5–10
• Spark wellbeing platform: 24/7 support for you and your family, virtual GP and physiotherapy
• Electric car salary sacrifice scheme and Cycle to Work