Head of Brand & Communications at Amicable | London, UK

Amicable

Head of Brand & Communications

London, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 7 weeks ago

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Job Summary

Own the brand narrative across owned, earned and organic, guiding messaging, crisis response and founder visibility to influence perception and seasonal campaigns.

Brand storytelling ownership across all channels, with a guardrail on voice and values.
Media, policy, and founder visibility to drive timely conversations and reactive content.
Annual planning, budget, and brand health tracking to turn insight into measurable campaigns.

Job Description

Responsibilities

Own all messaging, storytelling and communications for the brand across internal and external audiences.
Develop propositions and creative assets that bring the brand to life across owned, earned and organic channels.
Build a reactive and proactive storytelling playbook with seasonal planning and newsjacking.
Own brand health tracking across awareness, consideration and perception using research and synthetic audiences.
Act as brand guardian ensuring values and voice across all communications.
Own corporate communications strategy and media relations.
Own crisis and issues management across channels.
Build relationships with journalists, broadcasters and policymakers for briefings and events.
Lead public affairs and policy engagement.
Shape storytelling across all organic channels and grow their contribution to leads and customers.
Hold accountability for podcasts, social and content creation with direct report management.

Requirements

Proven senior brand and communications leadership - strategic and operational - in a fast-growing, consumer-facing organisation
A strong track record in brand building, storytelling and narrative across owned, earned and organic channels
Experience leading PR, press liaison, crisis management and public affairs, engaging policymakers and public bodies
Experience building the public profiles of founders or senior leaders - securing interviews, panels and speaking opportunities
A radar for news and reactive communications, creating timely content that gets a brand into the public conversation
Experience owning brand health tracking, including awareness, share of voice, consideration and sentiment
Fluency in using AI tools to accelerate content creation, testing and analysis, while maintaining brand authenticity
Strong communication and stakeholder management skills, able to win over cross-functional and senior stakeholders
Comfortable leading in a fast-paced, changing environment - you know where to unlock value and how to prioritise
Experience leading brand or communications through periods of rapid scaling and growth
Understanding of UK marketing regulations and compliance, including the ASA/CAP advertising codes

Benefits

Private Health Insurance
Group Life Assurance
Employee Assistance Programme
28 days holiday plus bank holidays per annum
Enhanced family leave
Electric Vehicle Scheme
Share Incentive Plan
Cycle to Work Scheme

Amicable

5.0 Glassdoor

amicable is the leading online divorce service supporting couples who are ending their relationship to move forward in a better, kinder way.When a relationship comes to an end, most people don’t know what’s involved or where to start. We provide tools and resources online, as well as a free consultation to talk through the divorce process. Many people don’t realise they don’t need lawyers to get divorced. At amicable, we guide couples through the practical and emotional decisions that follow a separation, helping them reach clear agreements about money, property and co-parenting, with less conflict and more confidence.The amicable process is designed around minimising conflict, increasing collaboration, and giving couples the best possible chance to end their relationship in an amicable way. We work with both people together, not one side against the other. Our focus is always on what comes next and on helping families reach arrangements that reflect their unique circumstances, reduce stress and support long-term stability.We can help couples with as little or as much as they need, from formalising agreements to the complete application, negotiation, and finalising of the divorce. We also offer a free-to-employer benefit that provides employees with discreet, compassionate guidance during separation. By supporting people through a highly personal life event, we help minimise workplace disruption, protect wellbeing and support long-term talent retention.We also work with partners for referrals when we aren’t the right fit, building a network of professionals who are helping to change the landscape of divorce.

Founded in 2015

Richmond Upon Thames, England, GBR

104 employees (12 in marketing)

amicable.co.uk

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