Head of Backstage Marketing

London, UK (Remote)

Salary Not AvailableSenior Level10+ years exp

Posted 6 weeks ago

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Job Summary

Owns end-to-end SOE marketing across product, growth, and brand; drives revenue and cross-functional GTM with Engineering, Product, and Sales; builds a measurable full-funnel engine.

  • Growth and GTM ownership: drive revenue, adoption, and customer expansion.
  • Channel focus: target developers, engineering leaders, and enterprise buyers with digital and paid programs.
  • Team and systems: scale ops with dashboards and data-informed decision making while leading a high-performing marketing team.

Job Description

Responsibilities

  • Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
  • Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
  • Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
  • Define clear positioning and differentiated messaging for technical B2B audiences
  • Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
  • Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
  • Lead event and community strategy to increase visibility and generate qualified pipeline
  • Scale marketing operations through strong planning, dashboards, and performance reporting
  • Build, mentor, and grow a high-performing, data-informed marketing team

Requirements

  • You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
  • You have 5+ years of experience leading and developing high-performing teams
  • You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
  • You understand engineering culture and know how to communicate with technical audiences
  • You have owned revenue or adoption targets and can demonstrate measurable business impact
  • You have led digital performance marketing, paid acquisition, and growth funnel optimization
  • You are comfortable working with data, building forecasts, and using dashboards to guide decisions
  • You balance commercial thinking with strong product intuition and user-centered mindset
  • You bring structure and clarity to complex, ambiguous initiatives
  • You thrive in fast-moving environments and enjoy building new approaches from the ground up

    Benefits

    • Extensive learning opportunities, through our dedicated team, GreenHouse.
    • Flexible share incentives letting you choose how you share in our success.
    • Global parental leave, six months off - for all new parents.
    • All The Feels, our employee assistance program and self-care hub.
    • Flexible public holidays, swap days off according to your values and beliefs.
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    Spotify

    3.9 Glassdoor

    Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.

    Founded in 2006
    Stockholm, Stockholm County, SWE
    18K employees (5,177 in marketing)
    77% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    447.4K
    Monthly Google Ads Budget
    $2.5M
    Traffic Source Mix
    Search
    44.1%
    Direct
    38.9%
    Referral
    12.1%
    Social
    4.1%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~17.9K

    Marketing Team

    Marketing Team Size
    2,186 (12% of company)
    Median Career Experience
    12 years
    Median Tenure
    5.3 years
    Marketing Roles Posted (Last 30 Days)
    1

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