Responsibilities

• Marketing strategy and measurement
• Build a practical marketing roadmap aligned with Unravel’s growth priorities.
• Establish meaningful metrics across brand, content, events, partner marketing and commercial contribution.
• Track performance, identify lessons and continuously refine the marketing mix.
• b. Partner and customer marketing
• Act as the marketing point of contact in selected enterprise partner conversations.
• Advise partners on launch strategy, customer communication, placement, content and merchandising.
• Help shape best-practice customer journeys designed to improve discovery, engagement, conversion and partnership performance.
• Build repeatable partner-marketing playbooks that can be adapted across markets and verticals.
• c. Content and social media

Requirements

• Significant experience in B2B marketing, ideally within enterprise technology, travel, fintech, loyalty, SaaS or digital commerce.
• A builder mentality: comfortable moving between strategy, creative thinking and hands-on execution.
• Strong understanding of how marketing supports complex enterprise sales cycles and strategic partnerships.
• Experience developing compelling positioning, content and sales-enablement materials for senior decision-makers.
• Confidence working directly with clients and advising on customer-facing campaigns or digital experiences.
• Experience evaluating and activating events, sponsorships or field-marketing opportunities.
• Strong editorial judgement and an instinct for content that is credible, distinctive and relevant.
• Ability to manage agencies and freelancers while maintaining a high quality bar.
• Commercial awareness, intellectual curiosity and a willingness to experiment.
• Excellent written and verbal communication skills.

Preferred

• Experience marketing to airlines, banks, payment networks, loyalty programs or enterprise travel organisations.
• Familiarity with partner marketing, customer marketing or embedded-commerce propositions.
• Experience establishing early-stage or scale-up initiatives.
• A strong understanding of AI-enabled workflows and how AI can improve marketing quality, speed and leverage.
• Existing networks across travel technology, financial services or related enterprise ecosystems.