Responsibilities

• Map customer journeys end to end, from acquisition through to repeat purchase
• Identify where AOV, LTV, CAC or conversion rate are underperforming against a brand’s potential
• Turn that analysis into a roadmap the delivery team can act on, working closely with design, build, paid media and retention specialists to make sure their work adds up to a growth number the client can see and trust
• Run monthly reporting for your portfolio, and support your Head of Growth in leading quarterly business reviews, with a view to owning these outright as you find your feet
• Build the numbers into a narrative the client trusts
• Present in person as well as on paper, including client meetings, quarterly reviews and the odd site visit in Exeter or London
• Support your Head of Growth on strategy and client relationships
• Support your Growth Exec as they build their own experience in the role
• Work alongside specialists in paid media, Klaviyo, design and development

Requirements

• Around five years in ecommerce, in-house or agency, with a real command of the discipline
• Fluency in the metrics that run a DTC business: AOV, LTV, CAC, conversion rate, repeat rate, contribution margin, and comfort building a forecast rather than just reading one someone else has built
• A working knowledge of the channels that drive growth: paid social, paid search, email and SMS, organic and content, and how they work together rather than compete for budget
• Experience with Shopify, and ideally some exposure to subscription platforms such as Recharge or Skio
• An interest in consumer brands and what sets a direct-to-consumer brand apart from something bought off a supermarket shelf or an Amazon listing: the story, the experience, and the reasons a customer chooses to buy direct
• A strong communicator. You help write roadmaps that stakeholders act on and present them with the confidence to hold your ground when a number in the plan is challenged
• Commercially sharp. You’re comfortable building and defending a forecast, not just reporting on one
• A self-starter. You get stuck in without waiting to be told what to do
• Genuinely interested in the brands you work on, and curious about consumer and DTC more broadly

Benefits

• There’s a quarterly bonus scheme tied to performance, a month of fully remote working abroad each year, flexible start and finish times (core hours 10am to 4pm), and Summer Fridays.