Responsibilities

• Setting the positioning and message that makes a busy, sceptical letting agent lean in, and proving it lands
• Building the demand engine - content, events, organic, founder-led and paid social - with significant autonomy to define the GTM approach as well as execute it
• Owning the funnel from first touch to qualified demo, and handing sales a consistent flow they can work
• Getting close to the customer - talking to agents, sitting on sales calls, and turning what you hear into message and campaigns that drive results
• Measuring every channel you build, knowing what's working and why, and acting on it
• Hiring and building a small team once the motion is working and the playbook exists

Requirements

• 4+ years' experience, including time at a startup from an early stage (pre-seed or seed through Series A/B/C)
• A track record of building demand from near-zero in a vertical or SMB B2B market, with direct, demonstrable contribution to that success
• Comfort selling something the market doesn't yet know it needs, to a non-technical, time-poor, sceptical buyer
• A fast-moving, lean way of working, with the initiative to solve problems as they come up
• Hands-on experience with AI in your own work - a Custom GPT, an LLM-powered automation, a prompt-engineered workflow, a side project - or a clear plan to get there before starting