Responsibilities

• Own B2C acquisition campaigns across relevant channels, including paid/social media, creators, partnerships, SEO, and emerging growth opportunities
• Manage the creator and influencer pipeline end-to-end, including outreach, campaign briefs, negotiations, execution, budgets, and performance tracking
• Develop and manage partnership and affiliate initiatives, including onboarding, communication, campaign coordination, and ongoing performance monitoring
• Plan, launch, and evaluate growth experiments by developing hypotheses, defining KPIs, testing campaigns, and identifying scalable acquisition opportunities
• Collaborate with external performance agencies where relevant, providing direction on campaigns and creative requirements while monitoring execution and ROI
• Create and optimize growth content and campaign messaging that resonates with technical, cybersecurity-curious, and developer audiences
• Track and communicate acquisition performance, using metrics such as signups, conversion rates, CAC, channel ROI, attribution, impressions, and campaign performance to inform business decisions

Requirements

• 2+ years of experience in B2C growth, digital, performance, or consumer marketing, with a demonstrated track record of driving user acquisition
• Hands-on experience executing and testing multi-channel acquisition campaigns, rather than solely owning high-level marketing strategy
• Strong understanding of growth metrics and performance marketing, including CAC, conversion rates, ROI, attribution, and campaign KPIs
• Strong copywriting and campaign development skills, with the ability to create engaging messaging and adapt it to technical or cybersecurity-oriented audiences
• Strong analytical, organizational, and execution skills, with the ability to independently manage multiple initiatives, make decisions based on data and available resources, and use AI/tools to improve marketing efficiency
• Technical curiosity and comfort with technology, with an understanding of technical concepts and an interest in cybersecurity, SaaS, developer tools, or similar technical products. Curiosity and some experience in using AI solutions to improve efficiency and ways of working
• Strong written and verbal English communication skills, with the ability to communicate clearly and effectively with diverse audiences

Preferred

• Experience working with creators, influencers, affiliates, partnerships, or communities, ideally managing relationships and campaigns directly.
• Has previous experience working in the cybersecurity field
• Has previous experience managing paid advertising

Benefits

• Private health care
• Paid paternity leave (extended support)
• Parenthood & Family Building Benefits
• 25 annual leave days + Summer Fridays (4-6)
• Free lunch & snacks at the office
• 120€ Ticket Restaurant by Edenred
• Dedicated budget for training and professional development, participation in conferences
• Full access to the Hack The Box lab offerings; so you can learn how to hack
• State-of-the-art equipment (mac, iPhone, and mobile plan)
• Flexible WFH (Hybrid Model) - Fully Remote is also an option if you're not an Attica resident