Growth Marketing and Demand Generation Lead at Foundation Partners | London, UK | £60K/yr – £90K/yr

Growth Marketing and Demand Generation Lead

London, UK (Hybrid)

£60K/yr – £90K/yrSenior Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the demand-gen engine and end-to-end paid acquisitions to drive trial signups and paid conversions, while coordinating testing, lifecycle flows, and Martech improvements to lift efficiency and scale.

Growth Engine Ownership: Plan, execute, and optimise paid channels and attribution to feed inbound demand.
Experimentation & Conversion: Drive the roadmap for ads, landing pages, onboarding, audience segmentation, and CRO experiments that move prospects through the funnel.
Cross-Functional Collaboration: Align sales, content, partnerships, and customer success to support enterprise, partner-led, and self-serve growth.

Job Description

Responsibilities

Own and scale the demand generation engine to drive inbound trial signups and paid conversions
Plan, execute, and optimise paid acquisition across Shopify App Store Ads, Google Ads, LinkedIn, Meta, and other relevant channels
Own the experimentation roadmap across ads, landing pages, onboarding flows, audience segmentation, creative testing, and conversion rate optimisation
Own lead capture, lifecycle management, and nurture across CRM, newsletters, automated journeys, and trial-to-paid conversion flows
Write, test, and optimise lifecycle and drip campaigns that move prospects through the funnel
Own and evolve the marketing technology stack (HubSpot / CRM, marketing automation, analytics, attribution), implementing scalable workflows and reporting
Manage and enrich high-quality prospect datasets across customers, partners, and strategic contacts
Stay up to date on marketing, analytics, and AI tools, testing and adopting new approaches with clear ROI hypotheses
Collaborate with Sales, Partnerships, Content, and Customer Success to support enterprise, partner-led, and self-serve growth
Track and report on performance (CTR, CPA, CAC, LTV, ROAS) to inform prioritisation and iteration

Foundation Partners

Foundation Partners is reinventing how ambitious, early-stage companies access People & Talent support. In the past, founders had two options: try to handle it themselves, which comes with huge opportunity costs compared to focusing on product or GTM, or hire a generalist expected to cover everything from culture, to recruitment, to performance. We offer a more impactful alternative - a fully flexible fractional People & Talent team with specialist skillsets and hands-on delivery that starts driving impact in weeks, not months.

London, Kansas, USA

26 employees

www.foundationpartners.co.uk