Growth Marketing Associate

London, UK (On-site)

£40K/yr – £55K/yrMid LevelSalaried Ft

Posted 4 weeks ago

Job Summary

Own and drive Focaldata's events and content marketing programs to generate awareness, leads and commercial opportunities across events, partnerships, social channels, and campaigns.

  • Lead end-to-end events, from audience planning to follow-up
  • Develop and manage partnerships with media, industry bodies and communities
  • Plan and execute content campaigns tied to research and thought leadership

Job Description

Responsibilities

  • Own Focaldata’s events calendar across hosted dinners, breakfasts, roundtables, webinars, conferences and third-party events
  • Plan and execute FD events end-to-end: audience, invite strategy, logistics, messaging, materials, attendee experience, follow-up and success reporting
  • Decide which external events are worth attending, prepare the team to show up well, and ensure every event creates clear follow-up and commercial opportunities
  • Manage campaign partnerships and develop new partnerships with media organisations, industry bodies, communities and other partners that help us reach priority audiences
  • Own the strategy and delivery of Focaldata’s social media channels, including the content plan, publishing rhythm and learnings
  • Structure and deliver content campaigns around white papers, industry reports and JK Substacks
  • Work closely with Growth, BD, Research and Data Journalism to turn Focaldata’s research and content into market-facing campaigns that generate awareness, leads and sales conversations
  • Feed back to the team on what went well and what did not, then experiment and optimise from those learnings

Requirements

  • Strong project management skills and the ability to run multiple moving parts without losing detail
  • Commercial judgment: you know the difference between activity that looks good and activity that creates commercial momentum
  • Experience owning B2B events, campaigns, partnerships, field marketing, social media or demand generation
  • Strong writing, briefing and messaging skills
  • Experience measuring campaign/event performance and turning results into better decisions
  • Confidence working with senior stakeholders and pushing for inputs, decisions and follow-up
  • Comfort with tools such as HubSpot, Notion, email platforms and LinkedIn

Preferred

  • Experience in market research, insight, consulting, SaaS, B2B media, agencies or another high-touch B2B environment
  • Experience running executive dinners, roundtables or conference activations
  • Experience managing media, community or industry partnerships
  • Experience delivering campaigns around white papers, reports, thought leadership or Substack-style content
Focaldata logo

Focaldata

3.6 Glassdoor

Focaldata works with leading brands like Virgin Media O2, Nestlé and Medtronic to simplify and accelerate their entire research workflow. We've built the world's first AI co-worker for consumer insight which harnesses artificial intelligence to automate key research tasks—from creating briefs and discussion guides to building audiences, moderating interviews, and analysing data. By dramatically shortening research timelines, it becomes your insight team’s secret weapon, uncovering answers to key marketing, growth, and product questions with unprecedented speed and scale.

Founded in 2016
London, England, GBR
54 employees (6 in marketing)
1% recommend to a friend

Salaries

Posted range

£40K/yr – £55K/yr

Taken straight from the job posting.

See all Focaldata salaries

Marketing Team

Marketing Team Size
5 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.8M
Last Raise
$1.8M
Seed

Funding History

  • Oct 2022
    Seed
  • Dec 2020
    Non Equity Assistance • $1.8M

Traffic Signals

Monthly Visitors
201.7K
Traffic Source Mix
Search
8.6%
Direct
27.1%
Referral
62.4%
Social
0.7%
Paid
1%

Headcount Trend

Current headcount: ~54

Recent News

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Growth Marketing Associate

Focaldata · London, UK · On-site