Responsibilities

• Responsibilities Social Media & Content
• - Paid Social Strategy: Own our paid channels - planning and running UGC filming days and turning footage into high-performing content
• - Meta Business Suite: Build, test and optimise paid campaigns, knowing what works, experimenting with what might, and iterating relentlessly on performance
• Lifecycle Marketing (Acquisition, Activation & Retention)
• - Data led insights to spot where we have high demand but low supply, and build clear, actionable plans to close those gaps
• - Acquisition strategy , uncovering new channels, methods and experiments to grow supplier numbers, particularly in the categories and regions where we need supply most
• - Automated CRM and lifecycle marketing to drive activation and retention, helping suppliers get more value from the platform and fast
• Performance & KPIs
• - Own growth dashboard a nd reporting on key metrics: sign ups, publish rate, purchase rate, activation and retention

Requirements

• A proven track record in growth marketing within a small team, start-up or marketplace, operating at both a strategic and a hands-on level
• Data : A data-led, strategic mindset - able to read the numbers, develop a strategy and implement it well
• Meta : Deep, hands-on expertise with Meta Business Suite and paid social
• CRM / lifecycle marketing experience, with a focus on activation and retention metrics
• AI First: Fluency with AI tools including Claude Code and with examples of using AI to optimise processes and workload
• Tools we use include: Claude Code / Cowork, Canva, Intercom, Meta Business Suite