Growth Manager

Responsibilities

• Own Meta end to end: account structure, budgets, scaling and kill rules
• Be our in-house Google expert: get under the skin of the account, oversee our agency partner, and challenge their work with confidence
• Keep a close eye on CPA and every step of the funnel, spotting issues early - before they become problems
• Team up with our creative strategist on creative testing, using tools like Foresight and Meta's own insights to decide what we make next and what we scale
• Shape our channel mix: test and launch new channels as we grow, and make the call on where the next pound works hardest
• Take the keys to our landing page testing programme: plan A/B tests, read results properly, and roll out the winners
• Build a steady test roadmap across messaging, layout, offers and journeys - then keep it moving
• Work with product, design and data to make every click from paid media count
• Potential to get involved in CRM, linking paid media, landing pages and customer comms into one joined-up journey
• Own our weekly performance report. You have tools like Funnel.io and Hex.tech to help you

Requirements

• 3–5 years in performance or growth marketing, mostly in-house - at a fintech, lead-gen, DtC or consumer subscription brand
• You're experienced in both Meta and Google Ads: you've managed meaningful budgets, built account structures and scaled campaigns without breaking them
• You think in channel mix, not just channels and you're curious about testing new ones
• You're at home with numbers. CPA, conversion rates and funnel drop-off don't scare you; they make you keen to investigate issues and come up with solutions
• You're analytical and endlessly curious. A number moving is never the end of the story - you dig into why it happened and what we should do next
• You learn fast and use AI tools every day to work smarter, test ideas and teach yourself new skills
• You're a self-starter who sets your own priorities and keeps people in the loop
• You've got a nose for great creative and know how to brief and test it
• You know how to utilise AI and when to question it. You’ve built tools and systems to automate workflows and help make daily decisions

Preferred

• Run A/B tests on landing pages (or taught yourself CRO and found a winner)
• Built reporting in Funnel.io, Looker Studio or similar
• Worked in a regulated space like lending or financial services
• If you have launched and scaled new channels
• TikTok and/or affiliate experience
• Dabbled in SEO or GEO (getting found in AI search)

Benefits

• 💰 Competitive salary £60-70k, experience dependent
• 🏝️ Holidays: 30 days annual leave, plus bank holidays and an extra day off on your birthday
• 💼 Hybrid working: three days a week (Tue-Thu) in our London office, in the heart of beautiful Primrose Hill
• 🩺 Private healthcare
• 📈 Pension: 5% employer matched contribution
• 💪 Real ownership: you'll own our paid channels and landing pages, with a clear path to grow the role as you deliver
• 🤖 The tools to do it: budget for AI and testing tools that help you move faster
• ✨ A culture of trust, kindness and ownership: we move fast, support each other, and enjoy the ride