Responsibilities

• Finding profitable, effective funnels for acquisition, conversion and retention.
• You will do this across Meta and Google, and emerging channels like TikTok, with strong hands-on experience across those platforms. You will be AI-native, and e-commerce native. You will live and die by the latest funnel tactics.
• You will coordinate the entire funnel. That means working with our agencies on media buying and lifecycle, and it also means working across the team, including organic content, and anything else it takes to get an effective funnel working.
• You will be extraordinarily well versed in Shopify, subscription software like Skio, email platforms like Klaviyo, and analytics tools like TripleWhale.
• You will be obsessed with ecommerce funnels, metrics, and designing and running tests across creative, audiences and signal.
• Ultimately, you are responsible for allowing the business to grow.
• Define precisely who Stride is for and which problems it solves, in language that survives the journey from ad to landing page to renewal
• Test positioning and commercial messaging for UK and US audiences
• Brief and direct creative from in-house and external partners - you set the standard and judge the output
• Paid media strategy across Meta and Google with agency partners, building in-house capability on a timeline you set

Requirements

• You'll likely bring 4+ years in growth for DTC or subscription consumer brands - ideally health, nutrition or wellness,with at least one stint at a startup or scaleup
• Real depth in either paid media or lifecycle CRM, and credible hands-on experience in the other
• Subscription fluency as a first instinct - cohorts, churn, payback and contribution margin are levers you pull, not numbers someone hands you
• A track record of standing something up rather than operating something inherited - a channel, a market, a programme built from nothing
• Experience leading customer definition, positioning and messaging yourself, not executing someone else's framework
• Commercial framing - you can turn "we have budget, where should it go" into a defensible plan within a week
• Hands-on instincts: you build the model, design the test, look at the data yourself
• Comfort being creative inside regulatory guardrails, treating them as a design constraint rather than a complaint
• The ability to pitch, negotiate and hold a commercial relationship
• Working fluency with AI tooling, and strong written communication - you'd rather send a document than book a meeting.

Preferred

• US market entry for a consumer health or wellness brand and familiarity with claim rules; experience through a subscription business's first meaningful renewal cohort; headless Shopify, Skio or Recharge; an affiliate or creator programme built from zero, with an existing network in health and nutrition; quiz- or diagnostic-led acquisition funnels; measurement beyond platform attribution — geo holdouts, incrementality, basic SQL.

Benefits

• Work that matters - preventive health is where the industry is heading, and this role helps get there faster
• Own a function, not a channel - you set priorities across acquisition and retention, make the calls, and answer for the result
• A scope that would take another three years to reach at a larger company
• Learn directly from a founder who's built, sold and IPO'd in this space!
• Full StrideOne membership free after probation, plus friends & family discount
• Equity as part of your package
• Hybrid - Manchester base, 2–3 days in office
• 25 days holiday + bank holidays, pension with employer contribution, annual learning budget, your own kit