Responsibilities

• CRM & email marketing (primary focus)
• Support the Digital Marketing Manager in delivering the CRM and email marketing plan, including implementing the CRM marketing roadmap by translating agreed priorities into deliverable campaigns, journeys, and automation.
• Build, test and deploy email campaigns, nurture journeys and automated programmes using Salesforce Account Engagement (Pardot) as the primary platform).
• Manage campaign set‑up including segmentation, personalisation, templates, landing pages and basic journey logic.
• Maintain and improve email templates to ensure brand consistency, accessibility and best practice.
• Support campaign QA, approvals and scheduling to ensure communications are accurate, timely and compliant.
• Collaboration with wider digital marketing
• Work closely with the Digital Marketing Specialist responsible for the website and organic and paid digital activity, ensuring CRM campaigns align with wider digital journeys and campaigns.
• Support the end‑to‑end delivery of integrated campaigns by coordinating CRM activity with website content, forms, landing pages and paid or organic digital activity where required.
• Monitor and report on CRM and email performance (e.g. opens, clicks, conversions), producing clear and actionable MI.

Requirements

• Substantial experience in a CRM role.
• Proven experience using a marketing automation or email platform, with Salesforce Pardot and/or Salesforce Marketing Cloud experience preferred Hands-on experience using Salesforce Pardot (Marketing Cloud Account Engagement) is essential.
• Strong experience of client segmentation, journeys and lifecycle marketing.
• Experience building and sending email campaigns, including basic HTML editing and template management.
• Comfortable working with data and reporting on campaign performance.
• Strong attention to detail and quality assurance.
• Good written communication skills and confidence working with multiple stakeholders.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Willingness to learn and develop within a regulated environment.
• Educated to degree level or equivalent

Preferred

• Experience creating campaign landing pages and forms.
• Understanding of accessibility and email marketing best practice.
• Exposure to financial services or another regulated sector.

Benefits

• Competitive holiday allowance with the ability to buy / sell / rollover up to five days per year
• Pension via market leading provider
• Private Healthcare cover
• 4x Life Assurance
• Discretionary Bonus
• Access to a suite of flexible benefits including Cycle to Work Scheme, Gym Scheme, Health Assessment, Season Ticket / Travel loans and Dental insurance as well as other discounts / vouchers