Group Retail Marketing Director

Milton Keynes, UK (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own and translate the Group Retail Marketing Strategy for MMG and cinch into funded roadmaps with executive insight and performance tracking.

  • Retail strategy ownership across 27+ OEM partners and group-wide events.
  • Drive showroom traffic, conversion, and local market share through aligned budgets and co-funded campaigns.
  • Build governance, playbooks, and activation frameworks for brand-compliant, integrated customer journeys.

Job Description

Responsibilities

  • Define, own, and deliver the Group Retail Marketing Strategy across Marshall Motor Group (MMG), aligned to Group objectives and growth plans for both cinch and MMG
  • Translate strategic priorities into clear retail marketing roadmaps, investment plans, budgets, KPIs, and performance frameworks.
  • Act as a strategic partner to senior stakeholders, enabling commercial decision making with robust insight and performance tracking.
  • Ensure marketing investment delivers measurable commercial impact across showroom traffic, local market share, conversion, and profitability.
  • Lead strategic marketing relationships with 27+ OEM partners, ensuring alignment and delivery against shared objectives.
  • Ensure full compliance with OEM brand standards, guidelines, and campaign requirements across all retail locations.
  • Maximise OEM co-funded marketing opportunities, new model launches, and joint retail campaigns.
  • Ensure alignment between OEM activity and Group propositions, supporting integrated customer journeys across retail and digital touchpoints.
  • Define and lead the Group approach to retail marketing and local activation across all dealerships.
  • Set Group governance and standards for retail marketing, showroom experience, POS, signage, merchandising, and in-store digital.
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cinch

2.5 Glassdoor

We're cinch. And we take the faff out of buying a car entirely online. So when our customers buy a car, they don't just nail it, they absolutely cinch it.Our mission is simple. To take away all the things that make changing cars trickier than it should be. We know what drivers want, so we’ve ripped up the rule book and replaced it with an approach that helps people browse, buy and receive cars from the comfort of their own homes. In the last year, cinch has moved from start-up to scale-up, supported by huge financial investment and a community of almost 200 digital, engineering, marketing, data, commercial and customer experience professionals working across our Manchester, Surrey and Central London offices. With this driving us – and the UK’s online car sales market growing every day – we’re truly set up for success. Sound up your street? We’re determined to build the best online experiences in the automotive and technology industries. And we’re always looking for talented people to help us on that journey. We want to inspire innovation behind the scenes that drives to continually-improved, faff-free experiences for consumers.What does that mean for you? At cinch, we’ve created an environment where ideas come to life, agile thinking is celebrated and each of us can really make a difference. Our passionate team makes every day exciting – supporting and learning from each other to ensure our work is both meaningful and impactful. On top of that, we’ve market-leading salaries and fantastic perks to sweeten the deal. Think company discounts, L&D tools, employee assistance programmes and even our very own cashback and rewards platform. Join a brand you’ll be proud to say you’ve helped build. Join cinch.

Founded in 2019
London, England, GBR
412 employees (31 in marketing)
32% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$53.1K
Traffic Source Mix
Search
63.1%
Direct
32.5%
Referral
3.1%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~412

Marketing Team

Marketing Team Size
20 (5% of company)
Median Career Experience
15.5 years
Median Tenure
4 years