Responsibilities

• Support the Head of E-Commerce in creating a comprehensive marketing strategy for both brands, including identifying new opportunities and initiatives to drive sales and customer engagement.
• Manage and forecast marketing budgets to deliver channel revenue targets. Allocate spend efficiently across channels to maximise returns.
• Communicate weekly/monthly/seasonal performance against KPIs and propose recommendations to improve results. Produce weekly reports to communicate the results by channel vs last year and vs forecast, identifying key initiatives to drive growth or rectify issues.
• Grow the businesses through driving customer acquisition, optimising key marketing channels, including affiliate partnerships, display and growth of the e-mail database.
• Drive retention and frequency through segmentation, retargeting and identifying key promotional opportunities throughout the season.
• Manage and drive digital marketing tactics with 3rd party partners, securing maximum exposure, especially during key promotional events.
• Drive customer engagement through social channels and through communicating ‘relevant’ messages about the product range and brand.
• Own and manage the digital marketing calendar, influencing the business marketing plan, ensuring all key events and promotional campaigns are captured for the key markets.
• Plan and implement digital marketing campaigns, driving traffic and ensuring a seamless roll out to all channels.
• Propose the key marketing KPIs for the year/season to deliver the required sales growth and identify the budget/spend needed, ensuring ROI targets are met.

Requirements

• Experience in a performance marketing role, with a strong focus on analytics and data driven decision making.
• Hands on experience with Meta, TikTok and Google platforms is essential
• Strong analytical skills and capability to use data to drive business decisions and marketing optimisation
• Strong communication skills, both written and oral. Able to express facts and ideas in a clear, convincing and organised manner
• Able to communicate with key internal and external stakeholders effectively
• Commercially minded
• Can do attitude and proactive team player
• Comfortable meeting the challenges of deadlines and juggling multiple initiatives/projects
• Motivational manager, who supports and develops their team