Graduate CRM Assistant

Bolton, UK (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

CRM driven journeys across email and SMS with end to end ownership from mapping to measurement.

  • Own mapping and optimization of transactional communications across multiple business units.
  • Collaborate with Tech and IT to define data needs and implement campaigns in Emarsys, handling complex sends with the email development team.
  • Measure campaign results, report insights, and adjust tactics; support non automated batch communications for contact centres when needed.

Job Description

Responsibilities

  • Support the team in mapping out the transactional communication journey for all business units, and regularly reviewing this to make sure we’re delivering a great customer experience
  • Put together creative briefs for new communications, or updates to the current journey, across email and SMS
  • Collaborate with Tech teams on what data you need to execute the new comms
  • Build strong relationships with stakeholders across the business, including Customer Service, Logistics, Project Managers and IT teams
  • Roll your sleeves up and build the customer segments, emails and SMS in Emarsys (our CRM system) - or work with the email development team to build campaigns that are a little bit more complex
  • Report and analyse the campaigns we roll out to help decide if they were a success and if we need to change anything to be better
  • Occasionally you’ll support our contact centre teams in sending batch communications that can’t be automated, but are still required to make sure our customers have a smooth journey

Requirements

  • A strong interest in developing a career within Marketing and CRM
  • Comfortable working with data and using insights to support decision-making
  • Able to collaborate effectively with a range of stakeholders
  • Well-organised, with the ability to manage multiple tasks and priorities
  • Educated to degree level in Marketing or relevant degree

Benefits

  • Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension; Contribute 5% of your annual salary and we’ll do the same, giving you a little extra support for the future.
  • Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
  • Discounts; exclusive discounts across our product range.
  • Family leave; Enhanced Maternity, Paternity and Adoption leave.
  • Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
  • On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
AO logo

AO

When our customers have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do. It’s safe to say we’ve put lots of smiles on our customers’ faces! We have more 5* Trustpilot reviews than any other UK electrical retailer! Which means we’re rated ‘Excellent’ from over 700k customer reviews! We’re known for helping our customers brilliantly in the moments that matter, and that’s all down to our amazing AOers.AOers are the kind of people you want in life, not just in work. We’re fun, massively driven, we encourage one another, and we do the right thing. We’re always comfortable being our authentic selves and we make sure everyone else feels the same. Our mission is to be the destination for electricals and we’re super focussed on achieving that together. But don’t just take our word for it – our reviews and survey results speak for themselves!Giving you the right tools to be the best version of yourself so you can drive your career forward, matters. We know everyone learns in their own way, that’s why we have a whole heap of options and support to get you there. If you’re eager and have plenty of drive, you’ll find a whole world of development at your fingertips with us.To us, doing the right thing is part of who we are. We spread joy to customers, support causes our AOers are passionate about, and we’re green in more ways than one. We offer MAD (Make A Difference) days so every year, AOers can go ‘MAD’ swapping two days at their desk for two days out in the wild doing good.We’ve grown a lot in the last 25 years from a £1 bet to a big business. Over a drink in a Bolton pub, our CEO John Roberts bet his friend that there was a better way for people to buy electricals online, and since we’ve hit some pretty big milestones! If a £1 bet in the pub between two friends can become the “UKs most trusted electrical retailer”, imagine what else can be achieved when we we’re together!

Founded in 2000
Horwich, England, GBR
2.4K employees (177 in marketing)

Traffic Signals

Monthly Visitors
15.4K
Traffic Source Mix
Search
42.4%
Direct
41%
Referral
10.1%
Social
5.1%
Paid
1.1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
113 (5% of company)

Funding

Total Funding
$142.3M
Last Raise
$94.3M
Post IPO Secondary, 3 years ago

Funding History

  • Jun 2023
    Post IPO Secondary • $94.3M
  • Jul 2022
    Post IPO Equity • $48M
  • Dec 2013
    Non Equity Assistance

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