Marketing Manager GTM - Maternity Cover
Bugaboo Group
Henley-on-Thames, Reading, UK (Remote)
In-houseMid level
2 weeks ago
Go-To-Market Engineer - Marketing Operations (4020)
Worcester, Worcestershire, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the design, integrity, and orchestration of GTM systems in Salesforce, turning business requirements into scalable workflows and reliable integrations that drive funnel visibility and SLA-aligned routing.
- Salesforce architecture and automation: configure flows, objects, fields, routing, and dashboards to support unified lead-to-opportunity lifecycle.
- GTM ecosystem integrity: maintain data model, enforce data quality, and synchronize Marketing Ops, RevOps, and Sales with clear governance.
- Enablement and analytics: document data flows, provide enablement on new processes, and deliver leadership-ready reporting on funnel performance and KPIs.
Job Description
Responsibilities
- Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.
- Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
- Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment.
- Translate business requirements into scalable, well structured Salesforce workflows and automation.
- Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
- Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
- Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
- Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools.
- Ensure data integrity and flow consistency across the GTM tech ecosystem.
- Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.
Requirements
- Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
- Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
- Experience with CRM migrations and consolidations, including Salesforce.
- Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
- Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
- Ability to scope, gather requirements, manage a backlog, and prioritize with crossāfunctional stakeholders.
- Strong technical problem solving skills and a structured, documentation first mindset.
- Ability to communicate technical concepts clearly to nonātechnical partners.
GBG
G.B.G is a great Iranian business group, founded in 1953 with over 10 active companies. The most famous companies of GBG are Golestan, Mehvar Machine, Asan Motor and Atlas Khodro. These companies operate on automotive sales and after sales services, consumer goods products, warehouse and logistics, IT and etc with over thousand staffs.GBG companies have partnership and authorized dealer from some multinational companies such as Komatsu, Hyundai, Kia Motors and Twinings. GBG companies with dynamic environment have desirable opportunities for all active and smart managers and specialists.
Traffic Signals
Monthly Visitors
3.2K
Traffic Source Mix
Search
37.5%
Direct
39.5%
Referral
13.2%
Social
7.1%
Paid
1.6%
Headcount Trend
Current headcount: ~405
Marketing Team
Marketing Team Size
20 (5% of company)
