Responsibilities

• Design and configure Salesforce to support unified lead, account, opportunity, routing, and lifecycle processes.
• Maintain and evolve the GTM data model (objects, fields, relationships, validation rules).
• Create documentation (data flows, field dictionaries, process maps) to support clarity and cross-functional alignment.
• Translate business requirements into scalable, well structured Salesforce workflows and automation.
• Partner with RevOps on lead routing logic, account assignment rules, opportunity stages, and SLA alignment.
• Support Marketing Ops in lifecycle design, scoring logic, and funnel stage definitions.
• Identify process gaps, missing requirements, and opportunities to streamline GTM execution.
• Own key GTM technology integrations into Salesforce, including marketing automation, sales engagement, enrichment (SeamlessAI, Cognism, 6sense), and analytics tools.
• Ensure data integrity and flow consistency across the GTM tech ecosystem.
• Troubleshoot integration issues and work proactively with Business Systems to maintain reliability.

Requirements

• Advanced Salesforce configuration experience (flows, automation, objects, fields, validation rules, dashboards, routing workflows).
• Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
• Experience with CRM migrations and consolidations, including Salesforce.
• Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
• Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
• Ability to scope, gather requirements, manage a backlog, and prioritize with cross‑functional stakeholders.
• Strong technical problem solving skills and a structured, documentation first mindset.
• Ability to communicate technical concepts clearly to non‑technical partners.