Global Talent Media & Digital Strategy Manager

Belfast, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the global talent media strategy and ROI outcomes across paid channels, aligning spend with hiring demand and partnering with finance; manage budgets, performance, and vendor relationships to optimize high-quality applications at scale.

  • Own multi-channel paid media: Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
  • Budget governance: annual planning, forecasting, tracking actuals, and reallocating spend by ROI.
  • Measurement and partnerships: ensure data integrity, establish attribution frameworks, and manage agencies and vendors.

Job Description

Responsibilities

  • Lead global talent attraction channel strategy, evaluating and activating market-leading paid media channels to drive high-quality applications at scale.
  • Own the global talent attraction budget end-to-end, including annual planning, forecasting, ongoing tracking of actuals versus plan, and performance-based allocation of spend across campaigns and channels.
  • Activate and manage always-on campaigns across paid media, programmatic advertising platforms — including Google Search, Display Banner Ads, Native Ads, Video Streaming, and Sponsored Jobs — and LinkedIn Campaign Manager.
  • Partner with finance and talent leadership to align media investment levels with hiring demand, business priorities, and ROI expectations, ensuring financial governance across all spend.
  • Monitor campaign performance across all channels, consolidate spend and effectiveness data, identify variances, and deliver data-driven recommendations to continuously optimize ROI.
  • Manage agency contracts, work orders, and vendor payment processes, holding third-party partners accountable to performance and financial commitments.
  • Ensure data integrity across all campaigns through accurate source tagging, cost attribution, and structured performance measurement frameworks.

Requirements

  • Demonstrated experience leading global talent attraction or channel marketing initiatives at scale, with full ownership of strategy and outcomes.
  • Deep expertise in paid media and programmatic advertising platforms, including Google Search, Display, Native, Video, Sponsored Jobs, and LinkedIn Campaign Manager.
  • Proven ability to own and manage large, complex global budgets, including forecasting, actuals tracking, and performance-based reallocation of spend.
  • Track record of making data-driven investment decisions that deliver measurable improvements in channel effectiveness and ROI.
  • Experience managing third-party agencies and vendors, including contract management, work orders, and financial accountability.
  • Strong communication and influencing skills, with the ability to partner cross-functionally with finance and talent leadership.
  • Highly organised, with the ability to manage multiple global priorities simultaneously in a fast-paced environment.

Benefits

  • Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
  • A discretionary annual performance related bonus
  • Private medical insurance packages to suit your personal circumstances
  • Employee Assistance Program
  • Pension Plan
  • Paid Parental Leave
  • Special discounts for employees, family, and friends
  • Access to an array of learning and development resources
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Citi

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Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt ‱ $6.5B
  • Apr 2025
    Post IPO Debt ‱ $2.8B
  • Nov 2024
    Post IPO Debt ‱ $4.3B

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