Responsibilities

• Strategy & Campaigns Help shape and deliver the Global TMT marketing plan, translating the practice's commercial priorities across Technology, Media and Telecom into integrated campaigns that span earned, owned and paid channels. Own end-to-end delivery of campaigns from brief to results - sequencing content and channels, and keeping every workstream on track. Build strong working relationships with TMT stakeholders and subject matter experts so campaigns reflect what's genuinely resonating in each sector. Content & Amplification Partner with authors and experts to shape compelling narratives and storylines across bcg.com, LinkedIn and other channels, and own the communications and marketing plan for each piece of content. This includes briefing writers on angle and audience, then guiding it through drafting and editing to publication Monitor the industry competitor landscape across Technology, Media and Telecom, spotting moments where BCG can credibly and quickly enter the conversation Take ownership of reactive moments tied to the TMT calendar, inc. earnings cycles, regulatory shifts (e.g. the EU AI Act), major sector IPOs, turning them into timely, on-brand content. Build and manage media partnerships to promote TMT's flagship content and campaigns where relevant, working with media partners to secure the right placements. Track performance and ROI across paid and partnership activity, and use the results to sharpen future targeting Events & Executive Management Support the TMT Global Marketing Manager and Senior Manager in planning and executing global flagship events (such as Mobile World Congress in Barcelona and CES in Las Vegas), other third-party events with CxOs, executive stakeholder engagements, and strategic marketing/media partnerships. This includes owning invite management, logistics, on-the-ground delivery and post-event evaluation. Keep a finger on the pulse of where our clients and prospective clients are showing up, and use that to identify and propose new media partnership opportunities that could extend TMT's reach. Prepare briefing materials for senior stakeholders and coordinate the many moving pieces that make a high-profile event run smoothly. Track performance and ROI across partnership activity, using the results to sharpen future targeting and creative. Data, Tools & AI-Powered Marketing Track campaign KPIs and marketing performance using tools such as PowerBI and Tableau and summarise activity and impact for PA leadership. Help the team explore and adopt AI tools and workflows across day-to-day marketing work - from using Claude to draft, research and analyse, to helping design simple AI-assisted workflows or agents that make the team's work faster and sharper. Bring fresh ideas about where automation and AI can remove friction from campaign planning, content production or reporting, and help pilot them with the team.

Requirements

• Bachelor's degree required.
• Around 4 - 6 years of relevant marketing, communications or campaign experience - ideally in B2B communications or marketing, consulting, professional services or the technology, media or telecom sectors. Agency experience desired.
• This role is designed for someone stepping into a manager-level scope for the first time, or early in that transition, not someone looking for a role that matches years of prior management experience.
• Some exposure across earned, owned and/or paid marketing; you don't need to be deep in all three, but you're keen to build genuine range across the full mix.
• A growth mindset: motivated by expanding your scope and responsibility over time, and comfortable that not every answer will be known on day one.
• Experience working to news cycles or reacting at pace is a plus - comfort with ambiguity and shaping a point of view under time pressure will serve you well here.
• A genuine interest in AI and how it's changing marketing work. Hands-on experience with Claude or similar AI tools, prompt design, or building simple AI-assisted workflows or agents is a strong plus - but real enthusiasm and willingness to learn matters just as much as prior experience.
• Proficiency with standard marketing and productivity tools (Microsoft Office, project trackers, etc.); familiarity with martech or analytics platforms (Salesforce Marketing Cloud, Wrike, PowerBI, Tableau, Sprinklr, Signal AI or similar) is helpful but not essential - we'll support you in picking these up.
• Highly professional, service-oriented and adaptable, with the maturity to perform well under pressure.

Preferred

• Hands-on experience with Claude or similar AI tools, prompt design, or building simple AI-assisted workflows or agents is a strong plus
• Agency experience desired