Responsibilities

• Managing high-quality content and thought leadership, and its amplification through integrated marketing campaigns
• Developing strategic events that create client engagement opportunities and showcase our points of view
• Evolving client relationship programmes for more targeted, personal engagement
• Working with experts to build their external visibility and strengthen the HCPA's market position
• Planning and managing HCPA marketing activity — measurement, budgets, resourcing — and finding ways AI can improve marketing efficiency and effectiveness
• Partner with HCPA leadership, sector and topic leaders, subject matter experts, and global/local Marketing & Communications (M&C) teams to identify what matters most to clients and bring BCG's perspectives to market
• Shaping priorities to delivering campaigns and measuring impact — owning from strategy to execution within a collaborative global team
• Partner with HCPA leaders and authors to develop compelling, differentiated publications on complex health care and business topics that build BCG's reputation with senior audiences
• Help drive the content agenda, balancing breadth with focused investment in priority themes
• Own communications plans for priority publications, shaping activation across bcg.com, digital, media, social, leadership communications, strategic events, and partnerships to maximise reach and business impact

Requirements

• Bachelor's degree or equivalent
• 5–8 years' experience in marketing, communications, campaigns, strategic marketing, or publishing
• Experience delivering integrated marketing/go-to-market programmes supporting business priorities, thought leadership and audience engagement
• Working knowledge across earned, owned, and paid marketing (specialism not required, but an integrated perspective is)
• Strong skills turning complex subject matter into clear narratives
• Experience working with senior stakeholders in a complex, matrixed organisation
• Experience managing cross-functional projects, moving between planning and hands-on execution
• Confidence operating where the path forward is not always fully defined
• Strong written communication, storytelling and presentation skills for specialist and non-specialist audiences
• Proficiency with PowerPoint and Excel; familiarity with martech/analytics platforms helpful but not essential

Preferred

• Health Care experience highly desirable
• familiarity with martech/analytics platforms (e.g. Salesforce Marketing Cloud, Wrike, Power BI, Tableau, Sprinklr, Signal AI) helpful but not essential
• Genuine interest in AI and its impact on marketing — hands-on experience helpful but curiosity matters more