Responsibilities

• Develop and lead the overarching marketing strategy for Economist Enterprise, aligning marketing priorities with commercial growth objectives.
• Define marketing goals, KPIs and performance measures that support pipeline generation, client retention and revenue growth.
• Act as a strategic advisor to senior stakeholders on market trends, customer needs and growth opportunities.
• Own demand generation strategy across the Economist Enterprise portfolio, driving awareness, engagement and pipeline creation.
• Develop integrated campaigns that support lead generation, customer acquisition, cross-sell and upsell opportunities.
• Partner closely with Commercial teams to ensure marketing investment is aligned with revenue priorities and sales objectives.
• Lead the development of a sophisticated account-based marketing strategy focused on priority clients and target accounts.
• Create personalised engagement programmes that deepen relationships with key decision-makers and accelerate commercial opportunities.
• Support the growth of strategic accounts through targeted marketing initiatives and customer lifecycle programmes.
• Partner with Product, Research and Commercial teams to develop compelling value propositions and go-to-market strategies for new and existing products.

Requirements

• Significant experience leading B2B marketing functions within information services, research, consulting, media, events, subscriptions, SaaS or professional services organisations.
• Experience leading sizable global teams previously.
• Proven track record of driving revenue growth through demand generation, account-based marketing and integrated go-to-market strategies.
• Experience marketing complex, high-value products and services to senior decision-makers and enterprise clients.
• Strong understanding of subscription, insight-led or advisory business models.
• Experience partnering with commercial teams to drive measurable business outcomes.
• Demonstrated success leading marketing transformation, team development and cross-functional collaboration.

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.