Responsibilities

• As Global Brand Manager, you will support the development and execution of global brand strategies, ensuring they are effectively translated into locally relevant and commercially successful plans.
• You will collaborate with the wider global brand team to create annual brand plans and marketing activations that support sales growth, consumer engagement and financial objectives.
• Working closely with local marketing teams, you will ensure global strategies are adapted appropriately to resonate with local consumers while maintaining alignment with brand standards and guidelines.
• A key aspect of the role will be leading and supporting the development of creative ideas, campaigns, toolkits, guidelines and assets, ensuring they are delivered to the highest quality, on time and within budget.
• You will help create compelling communication platforms and campaigns that can be successfully implemented across different regions and consumer audiences, while also driving the digital agenda for assigned brands to maximise consumer engagement across key channels.
• You will work alongside the Global Insights team to leverage consumer, market and competitor insights to inform strategic decision-making and creative development.
• In partnership with Net Revenue Management and senior brand leadership, you will support the development and management of pricing guidelines and contribute to annual A&P planning and investment allocation processes to ensure effective market execution.
• The role also includes supporting innovation and product range development, including liquid, packaging and pricing architecture requirements, and managing key deliverables through the internal stage-gate process.
• You will build strong relationships with regional and local market teams, enabling effective collaboration and continuous performance monitoring.
• In addition, you will manage relationships with creative and digital agency partners from briefing through to delivery and performance evaluation, while ensuring compliance with company governance requirements, reporting standards and business planning processes in line with the William Grant Way.

Requirements

• Experience in brand management, marketing or commercial roles, ideally within the FMCG, drinks, luxury or wider consumer goods sectors.
• Strong understanding of integrated marketing, including digital, social, experiential and shopper marketing.
• Ability to use consumer insights and market data to inform decisions and identify growth opportunities.
• Strong project management skills are essential, as is the ability to manage multiple priorities and work effectively with a wide range of stakeholders across global and local teams.
• A confident communicator with excellent influencing, presentation and relationship-building skills, capable of engaging and inspiring both internal and external stakeholders.
• Experience managing agency partners and working within cross-functional business environments will be highly beneficial.

Preferred

• A degree in Marketing, Business, Communications or a related discipline would be advantageous.

Benefits

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Private Healthcare and Doctor@Hand (remote GP service).
• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life Assurance cover is a multiple of eight times your annual basic salary.
• Product allocation so that you can enjoy our fantastic portfolio of brands.
• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.