Responsibilities

• Take ownership of end-to-end GEO content cluster strategy within agreed topic areas, acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences
• Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks, search intent and existing topic authority
• Ensure every piece of content reflects strong EEAT principles, bringing in expert input, evidence-led insight and clear editorial oversight
• Use AI tools thoughtfully to support your workflow, accelerating research, drafting and repurposing while maintaining high editorial standards and quality control
• Commission and manage multimedia content, including video explainers, to strengthen visibility across on-site and off-site channels
• Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities
• Continuously optimise and refresh content clusters to improve GEO performance, reduce duplication and deepen topical authority
• Collaborate with SEO, editorial, social (video) and subject matter experts to ensure your work is consistent, accurate and strategically aligned

Requirements

• Strong editorial background with experience in SEO led or topic cluster content strategies
• Proven ability to manage complex content ecosystems rather than one off articles
• Excellent understanding of EEAT, authority building and trust signals in modern search
• Comfortable using AI tools to scale production while maintaining editorial standards
• Experience working with video, multimedia or social first content formats
• Highly organised, strategic thinker with clear editorial judgement and ownership mindset

Benefits

• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary
• These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
• If you are successful in your application and join us at Vitality, this is our promise to you, w e will:
• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society
• We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy