Responsibilities

• Develop, adapt, and refine strategic direction for brands, grounded in consumer and customer insights
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Develop brand objectives, goals, strategies, and measurements to meet or exceed sales and profit targets through the annual commercial planning process.
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Requirements

• Brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization
• Experience working in a matrix environment, partnering with different cross-functional stakeholders
• Excellent verbal and written communication skills with attention to detail a flair for story-telling

Preferred

• Experience in leading people in both project-based and day-to-day situations
• Strong financial capabilities and business acumen
• Experience working in a fast paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands