Responsibilities

• Strategic direction: Overall strategic direction and approach to UGC/Paid social and organic social media content, to maintain a consistent luxury aesthetic and brand identity across all content
• Content Production: Production of high-performing paid social content tailored for channels, formats and campaign objectives
• Copy & Messaging: Writing and refining ad copy, hooks, and key messaging to maximise engagement and conversion, in line with brand tone of voice
• Collaboration: Collaborate with the performance marketing team as required to align deliverables with campaign objectives

Requirements

• Proven experience creating organic and paid social content across Meta, TikTok, LinkedIn, YouTube and Reddit
• Strong portfolio showcasing video-first content
• Experience scripting, directing and producing UGC-style content (e.g. creator-led ads, testimonials, TikTok-native storytelling formats
• Proficiency with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similar
• Strong understanding of performance marketing and direct-response creative and ability to iterate content based on insights
• Familiarity with social media management tools (e.g. Sprout or similar)
• Ability to monitor, interpret and report on performance, with an understanding of key social metrics
• Comfortable working independently and managing multiple projects simultaneously

Preferred

• Proven experience in managing a content calendar geared towards organic follower growth
• Deep understanding of platform-native creative (e.g. TikTok-first storytelling, Meta hook-based ads, Reddit community tone)
• Experience working first-hand in the car hire, automotive or travel sectors
• Exposure to luxury brands or high-end audiences is highly desirable
• Experience collaborating with or briefing external content creators