Responsibilities

• Marketing strategy: Review our existing brand, website, social media, customers, products and current marketing activity.
• Marketing strategy: Understand where our revenue currently comes from and identify realistic opportunities for growth.
• Marketing strategy: Review relevant competitors and successful food, bakery, vegan and free-from brands.
• Marketing strategy: Identify our highest-potential customer groups and recommend how we should reach them.
• Marketing strategy: Develop a detailed six-month marketing plan, including clear priorities, campaigns, content themes, channels and measurable targets.
• Marketing strategy: The strategy should cover not only social media but other relevant opportunities where appropriate, such as email marketing, partnerships, influencers/creators, local marketing, events, PR, customer retention and repeat purchases.
• Social media management: Manage our social media channels for the duration of the one-month project, with particular focus on Instagram, TikTok and Facebook. Develop and manage a content calendar.
• Social media management: Create, edit, write and publish content rather than simply telling us what we should post.
• Social media management: Create Reels/TikToks, photographs, Stories and other appropriate content.
• Social media management: Write captions and calls-to-action that are consistent with our brand.

Requirements

• Demonstrable experience in both strategy and hands-on content creation.
• Experience with working with food & drink, bakeries, hospitality, FMCG, independent consumer brands, vegan/plant-based brands, free-from products, market traders or early-stage businesses.

Preferred

• Experience with food & drink, bakeries, hospitality, FMCG, independent consumer brands, vegan/plant-based brands, free-from products, market traders or early-stage businesses.
• Demonstrable experience in both strategy and hands-on content creation.
• Understanding the difference between social-media engagement and commercial results.