Responsibilities

• Identify the clients to be targeted for the marketing initiatives identified in the marketing plan through pipeline and revenue analysis in relation to each specific client facing event or campaigns. Build the marketing client list based on client’s revenue, pipeline opportunity size and maintain it updated
• Leverage existing global messaging and materials to develop regional/locally relevant event materials in collaboration with regional product & sales experts for marketing events and initiatives
• Identify, lead and execute client facing initiatives such as: online webinars, roundtables, forums and industry events for the respective clients segments
• Plan and execute client engagement activities including pre-event target market analysis, agenda building, develop the client invitation campaign while tracking clients’ registration via CRM platform, manage vendors or/and work with GEM teams in executing the initiatives’ logistics where needed.
• Initiatives will be measured by the number of clients, pipeline, revenue and CRM contact capture
• Manage end-to-end all the digital tools created to facilitate sales enablement for the Sales team as well as those digital tools that facilitate client engagement during events, remote training and digital communications
• Post in internal and external sites all the relevant content ensuring the correct distribution of materials following Corporate Communications policy
• Manage the development of the content for all the ICG external country websites for each country following regulatory requirements
• In an initial stage implement the transition plan to move the ICG external country websites from the Consumer Bank infrastructure to the ICG, creating new sites, rebranding and updating content to ensure all ICG external websites reinforce our presence in Latin America and showcase our commitment to the ICG business in the region
• Policies and procedures to ensure that his/her marketing initiatives remains in compliance with all regional/local legal and compliance requirement as well as brand standards

Requirements

• Extensive years of experience
• Marketing or communications experience in banking or a services sector.
• Must have strong communication skills to provide clear, detailed creative direction and create content for all marketing initiatives and communications.
• Strong affinity for digital technology and insight into trends and advancements with web, social media and personal hand-held application-based technology.
• Excellent project management skills: highly organized, deadline driven, able to manage executional details, intricate budgets and cross-functional teams.
• Possess a proactive, positive and highly collaborative attitude.
• Flexibility in a fast-paced environment.
• Ability to think creatively and use sound judgment when making business decisions.
• Desire to continually challenge oneself and drive marketing programs to the next level.
• Experienced user of Microsoft Office, especially Excel and PowerPoint. InDesign

Benefits

• Generous holiday allowance starting at 27 days plus bank holidays; increasing withtenure
• A discretionary annual performance related bonus
• Private medical insurance packages to suit your personalcircumstances
• Employee Assistance Program
• Pension Plan
• Paid Parental Leave
• Special discounts for employees, family, and friends
• Access to an array of learning and development resources