Responsibilities

• Take ownership of and develop the overall marketing strategy, brand direction and identity.
• Build Learnamals' social media presence from the ground up across relevant platforms.
• Lead and develop content production, including short-form video, social content and other creative marketing assets.
• Grow the Learnamals audience through compelling content, campaigns, partnerships and community building.
• Build communities and establish long-term partnerships within the toys, games, education and edutainment industries.
• Develop influencer, creator, affiliate and other partnership opportunities to expand the reach of the brand.
• Build marketing processes across email, website and other customer touchpoints to improve conversion and retention rates.
• Explore and develop new marketing channels and opportunities as the company grows.
• Track performance using key metrics and use data to continually improve future campaigns.
• Work closely with the Sales Partner to ensure marketing activity supports commercial opportunities and wider business growth.

Requirements

• Entrepreneurial and highly self-motivated.
• Comfortable working without a fixed salary or traditional employment structure.
• Passionate about marketing, branding, content and customer acquisition.
• Commercially minded and focused on generating measurable results.
• Comfortable working with data, analytics and performance metrics.
• Excited by experimentation and finding new ways to grow an audience.
• Able to work independently and take complete ownership of their function.
• Excited by the opportunity to build something from the ground up.
• Previous experience as a Head of Marketing, Marketing Director, Growth Lead, Brand Director or similar would be ideal but is not necessary.
• Experience within the Toys, Games, Education, Children's Products or Edutainment industries would be ideal but is not necessary.

Preferred

• Experience within the Toys, Games, Education, Children's Products or Edutainment industries would be ideal but is not necessary.

Benefits

• Net Revenue Share model. Starting at 5%, increasing to 7.5% through measurable milestones. Long-term growth and success will rise to 10%. (Includes all sales channels except Amazon due to associated costs – agreement will be decided at a later date). All retail channels included.
• Long-term equity pathway can be made available.
• Unlimited time off whenever you need.
• Fully remote working.
• Flexible working hours – Choose the most effective times you know you can work.
• Freedom and Autonomy – ownership over the marketing strategy, campaigns and key marketing decisions.