Responsibilities

• We’re hiring a Founding Growth Lead to design and scale Odin’s Growth engine.
• Odin already has strong organic inbound and brand pull. Most of our new business is driven by word of mouth, plus Google or AI search. However, there is no systematic engine driving it. We're hiring a Founding Growth Marketer to change that.
• The primary responsibility is to create a repeatable, scalable system that brings the right people into our inbound pipeline.
• This means building the growth loops that turn prospects and existing customers into new revenue, using modern GTM tooling, marketing automation and whatever else it takes to generate high-quality MQLs for the sales team.
• It also means experimenting with product-led growth and growth hacking: ideating, testing and improving loops that compound over time, and working with external agency partners and the wider team on viral campaigns, AI, SEO, or whatever else helps us capture and convert ICP prospects into MQLs.
• This is a founding role. Scope will evolve as we grow. There won’t be tightly defined lanes or heavy oversight. You set direction, solves what matters and is accountable for outcomes. Your told what the business needs, you figure out how to do it.

Requirements

• This is a role for a high-agency operator with strong commercial instinct, product-mindedness and systems thinking.
• You take ownership and thrive in uncertainty.
• Comfort running complex sales and marketing systems is essential. The ability to understand problems and improve them quickly & deliberately is equally important. You're intensely curious, methodical and scientific in your approach to growth.
• Background matters less than capability. The right profile may be:
• - Senior Growth Marketer: A strong performer who thinks outside the box
• - Revenue or Growth Operator: Experience building PLG motions, activation loops or pipeline systems in high-velocity environments.
• - Early GTM Builder: Helped move a company from founder-led sales to structured, repeatable growth.
• - Commercial Founder: Built and sold, with experience creating demand and designing the motion & systems around it.
• Across profiles, strong candidates should demonstrate:
• - Clear commercial judgement

Benefits

• Health: Private health insurance (Vitality), paid sick leave including support for pregnancy loss and fertility treatments, and access to Spill for mental health support
• Wellness: £1,000 annual budget for health, therapy or fitness
• Parental Leave: Enhanced maternity, adoption, paternity and partner leave
• Pension: 4% employer contribution with salary sacrifice options
• Time Off: 25 days annual leave, 2 wellness days and flexible bank holidays (33 days total)
• Work From Anywhere: Up to 6 weeks per year working from anywhere globally
• Birthday Leave: An additional day of leave