Responsibilities

• Plan and execute integrated, multi-channel field marketing programs aligned with business priorities and sales objectives, adapting global strategies to local EMEA market realities, regulatory environments, and cultural nuances.
• Drive high-quality demand, focusing on pipeline creation, acceleration, expansion, and retention rather than volume alone.
• Apply ABM principles to engage priority accounts and key decision-makers.
• Lead the planning and execution of high-impact events (executive roundtables, hosted events, sponsored conferences, webinars), ensuring each has a clear objective, defined audience, and post-event conversion plan.
• Measure success beyond attendance, tracking pipeline influence, opportunities created, and revenue contribution.
• Continuously test and adopt new tools, technologies, and approaches to improve performance, efficiency, and scalability.
• Act as a trusted business partner to sales, aligning on target accounts, priorities, and success metrics, and supporting sales motions with relevant content, events, and enablement initiatives.
• Track, analyze, and report on pipeline, opportunity progression, and revenue impact, using insights to optimize future programs.
• Collaborate closely with Product Marketing, Digital, Alliances, and Customer teams to support go-to-market initiatives, launches, and regional adaptations.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• Experience in B2B marketing, ideally in technology, SaaS, or regulated industries.
• Strong understanding of B2B buying journeys
• Strong understanding of Demand generation & ABM
• Strong understanding of Events as a growth lever
• Comfortable working with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar).
• Business-minded: you care about business outcomes, not just activity.
• Curious and adaptable, especially around AI, automation, and new marketing practices.
• Organized and capable of managing multiple initiatives in parallel.
• Confident communicator who can engage with stakeholders at all levels.
• Data‑literate: able to interpret results and turn insights into action.

Benefits

• The tools to enhance your life - because we want you to enjoy your life outside of work and inside!
• An opportunity to work with a global team
• Bi-Weekly Meeting Free Days!
• Mentoring Programs
• Globally recognised Training and Development programs
• Benefits