Responsibilities

• Own Factory’s EMEA field marketing strategy, planning, budget allocation, and pipeline targets across priority markets, segments, and account tiers.
• Serve as the senior marketing partner to EMEA Sales leadership, partnering closely on where to invest, which accounts to prioritize, and how to turn engagement into pipeline and revenue.
• Build and manage the EMEA field marketing calendar across key markets, cities, segments, and sales priorities.
• Plan and execute high-impact programs, including:
• Executive dinners and private roundtables
• Webinars
• Boutique ABM events for strategic accounts
• Developer and engineering leadership meetups
• Industry conferences, sponsorships, and partner events
• Customer and prospect experiences tied to priority opportunities

Requirements

• Experience owning a regional field marketing motion across EMEA.
• Proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
• Strong experience planning and executing ABM-style events, executive programs, and industry sponsorships across EMEA.
• Experience with 1:few and 1:1 ABM programs.
• Experience working closely with B2B sales teams and aligning marketing programs to account priorities and revenue goals.
• Experience owning budgets, pipeline goals, vendor relationships, and regional planning.
• Strong project management skills with the ability to manage multiple programs, countries, vendors, budgets, and stakeholders at once.
• Comfort with marketing tools such as Salesforce, HubSpot, Luma, intent data platforms, and event tools.
• Willingness to travel across EMEA for events, customer engagements, and field programs.
• Location: This role is based in Factory’s London office and will require regular travel across EMEA.

Preferred

• Experience at a high-growth startup or hyper-growth technology company is strongly preferred.