Fan Engagement Officer

Blackpool, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own junior and family engagement streams across schools, clubs and matchdays, turning initial outreach into ticket sales and memberships while coordinating events and appearances.

  • Community & School Programs: Lead school experience initiatives with local education providers.
  • Ticketing & Engagement Pathways: Drive free ticketing, junior ticket sales, and family engagement using data.
  • Junior & Family Experiences: Own junior supporter membership, matchday activities, and events with mascot appearances.

Job Description

Responsibilities

  • Working with the Head of Marketing & Media and Community Trust to develop and deliver a strategic school experience programme with local schools and education providers.
  • Assist in the delivery of fun and engaging promotional activities in schools.
  • To lead on Tangerine Teammates programme with local junior sports clubs to provide unique opportunities for their players.
  • To oversee the Club’s free ticketing initiatives to populate home matchdays with primary school children, secondary school and college students, grassroots teams and community groups, supporting with any themed matchdays.
  • Working with the Head of Marketing & Media to deliver a pathway from initial engagement to ticket sales for junior supporters and their families, using data as a driver to sales.
  • To develop and deliver a junior supporter membership scheme to continually engage young supporters.
  • Oversee the operation of the Club’s matchday and non-matchday activities for supporters such as Stadium Tours, Family Stand Events, etc.
  • Plan and deliver regular junior supporter engagement events such as Junior Supporter Christmas parties and seasonal events such as Easter and Halloween.
  • Manage and coordinate all first team player and staff appearances, working with other internal departments.

Requirements

  • A good standard of education, with the ability to communicate clearly and effectively in writing and verbally
  • Willingness to complete any role-specific EFL, safeguarding, equality, diversity and inclusion, or supporter engagement training required by the Club
  • Full clean driving licence and access to a car or the ability to travel around the region
  • Experience of using IT and a range of software, including Microsoft Office programmes and email
  • Previous experience within a professional sports organisation
  • Experience of supporting structured supporter consultation, fan forums or supporter feedback processes
  • Experience of managing a team of volunteers
  • Knowledge of EFL supporter engagement requirements, fan engagement plans or family excellence standards
  • Understanding of equality, diversity and inclusion principles, accessibility and inclusive supporter engagement
  • Understanding of safeguarding and issues relating to working with children and young people
  • Ability to deliver engaging and fun presentations to junior audiences
  • Strong communication skills
  • Knowledge of data regulations and how to use data as part of a marketing campaign
  • Full clean driving licence and access to a car or the ability to travel around the region
  • Ability to perform under pressure and respond calmly to competing demands
  • Confident and articulate
  • Proactive approach to relationship building
  • Creative thinker with the ability to see new opportunities
  • Exceptional organisation and planning skills and the ability to build effective working relationships.

Preferred

  • Desirable Requirements
  • Knowledge of Blackpool and the local area
  • FA Safeguarding children qualification or training completed within the last three years
  • First aid qualification or willingness to obtain one
  • Relevant qualification in marketing, sports development, events, community engagement, customer service or a related subject

Benefits

  • On-site parking
Blackpool Football Club logo

Blackpool Football Club

4.6 Glassdoor

Blackpool Football Club plays in Skybet EFL League One

Founded in 2020
Blackpool, England, GBR
192 employees (36 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
74.7K
Traffic Source Mix
Search
42.1%
Direct
43.9%
Referral
8.4%
Social
4.5%
Paid
0.7%

Headcount Trend

Current headcount: ~192

Marketing Team

Marketing Team Size
32 (17% of company)
Marketing Roles Posted (Last 30 Days)
1

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