9 days ago
Group Marketing Manager - Events
Haymarket Media Group
Greater London, Kensington and Chelsea, UK (Hybrid)Full time
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Group Marketing Manager - Events
Greater London, Kensington and Chelsea, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 9 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead a high-impact events marketing function, driving integrated campaigns across multiple channels, coaching a growing team and partnering with Sales, Editorial and leadership to grow audiences, registrations and revenue.
- Own a dedicated portfolio of events and develop growth-focused marketing strategies
- Partner with Sales and senior stakeholders to align activity and improve performance
- Lead multi-channel acquisition and data-driven optimization across campaigns
Job Description
Responsibilities
- Lead the day-to-day delivery of the events marketing function, ensuring campaigns are effectively planned, executed and optimised to achieve audience, registration and revenue objectives.
- Manage, coach and develop a high-performing team providing clear direction, support and opportunities for growth.
- Build a collaborative and accountable team culture focused on innovation, continuous improvement and delivering against objectives.
- Establish effective processes, workflows and ways of working to ensure efficiency in delivering high-quality campaigns.
- Take ownership of a dedicated portfolio of high-profile events, developing and delivering integrated marketing strategies that grow audiences, registrations and commercial performance.
- Work closely with the Marketing Director, Head of Live Events and Portfolio Directors to develop strategies that support delegate revenue, new business growth and long-term portfolio success.
- Partner with Delegate Sales teams to align marketing activity with sales objectives, ensuring campaigns generate high-quality leads and support conversion.
- Identify opportunities to improve campaign performance, increase audience engagement and develop new approaches to grow event participation.
- Lead multi-channel audience acquisition strategies across email, paid media, automation, partnerships and other channels to drive delegate growth, awards entries and audience engagement.
- Use audience insights, campaign analytics and forecasting data to evaluate performance, optimise activity and support commercial decision-making.
Requirements
- Knowledge: Strong understanding of B2B events, professional audiences and the role of marketing in driving audience growth, engagement and commercial performance.
- Knowledge: Knowledge of event marketing strategies, delegate acquisition, awards entries and audience development across conferences, forums and live experiences.
- Knowledge: Understanding of CRM systems, marketing automation and digital channels used to manage customer journeys and improve conversion.
- Knowledge: Knowledge of commercial event models, including delegate revenue, audience growth opportunities and portfolio development.
- Knowledge: Awareness of industry trends, audience behaviours and competitor activity to inform strategy and identify growth opportunities.
- Skills: Strong leadership and people management skills, with the ability to coach, develop and inspire a high-performing marketing team.
- Skills: Ability to develop and deliver integrated marketing strategies that support audience growth, registrations and revenue objectives.
- Skills: Strong commercial and analytical skills, with the ability to interpret performance data, forecast outcomes and make informed decisions.
- Skills: Excellent stakeholder management skills, with the confidence to influence and collaborate with senior leaders across Marketing, Events, Commercial, Sales and Editorial.
- Skills: Strong organisational skills, with the ability to manage multiple priorities across a diverse portfolio of events.
Preferred
- Customer-focused, with a strong understanding of audience and commercial needs.
- Collaborative and inclusive, building strong relationships across teams.
- Accountable and reliable, taking ownership of outcomes.
- Adaptable and resilient, with the ability to manage changing priorities.
- Curious and continuously improving, with a focus on innovation and insight.
- Results-driven, focused on achieving growth and commercial objectives.
- A confident leader who develops others and leads by example.
- Professional and credible, representing Haymarket’s brands with integrity.
Benefits
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Haymarket Media Group
Haymarket Media Group is the privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. We have 1,300 employees across our offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands.Our portfolio consists of more than 80 market-leading brands including Campaign, PrintWeek India, ENDS Report, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.
Traffic Signals
Monthly Visitors
47K
Traffic Source Mix
Search
32%
Direct
48.3%
Referral
12.8%
Social
5.3%
Paid
1.3%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
444 (36% of company)
Median Career Experience
22 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
11
