Responsibilities

• You’ll own marketing across three distinct but connected areas of the business,working closely with the Head of Marketing and wider KOKO teams to deliver commercial and brand objectives.
• Promoter & external show marketing
• Act as the day-to-day marketing point of contact for external promoters,agents and tour managers bringing shows into the venue.
• Build and execute marketing plans for each show to sell tickets,using the venue’s own channels; email (CRM/database),social,website,listings,on-site and out-of-home,within the scope agreed in promoter contracts.
• Manage a high-volume campaign calendar,prioritising and sequencing marketing support across a busy,fast-moving schedule.
• Set clear expectations with promoters on what the venue will and won’t deliver,maintaining KOKO’s brand and channel standards while remaining a helpful and responsive partner.
• Track and report on ticket sales,channel performance and campaign effectiveness for each show,feeding learnings back into future promoter conversations and campaign planning.
• In-house shows & owned IP
• Lead marketing end-to-end for the venue’s in-house programmed shows and owned IP events,from campaign strategy and creative briefing through to on-sale,on-the-day activation and post-event reporting.
• Define positioning,messaging and audience strategy for each show or brand,working closely with Programming and relevant internal teams.

Requirements

• 5–8+ years' marketing experience gained in live music venues and/or events,ideally with direct experience of promoter and venue relationships.
• A genuine,credible interest in live music and London's venue and promoter landscape.
• Proven ability to plan and deliver successful,high-volume,fast-turnaround campaigns without dropping quality or missing deadlines.
• End-to-end campaign experience:strategy,creative briefing,paid and organic social,email/CRM,budget management and reporting.
• Confidence working across both B2C (ticket-buying audiences) and B2B (corporate & private hire clients) marketing.
• Strong stakeholder management skills - equally comfortable pushing back on a promoter,briefing a designer,or presenting internally.
• Confident working with relevant tools and platforms,including email/CRM,ticketing,social and basic design/content tools
• Excellent organisation and prioritisation skills,with the ability to manage multiple projects and competing deadlines in a fast-paced environment
• Comfortable working some evenings and weekends around show nights and events.
• Please note that we can only consider applicants with the right to work in the UK